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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Advertising"
~subject:"Werbewirkung"
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Search: subject_exact:"Mundpropaganda"
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Advertising
Werbewirkung
Viral marketing
67
Virales Marketing
67
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
35
Online-Marketing
35
Social Web
30
Social web
30
Online retailing
15
Online-Handel
15
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
E-commerce
10
Electronic Commerce
10
social media
10
Brand image
9
Confidence
9
Markenimage
9
Vertrauen
9
Werbung
8
Customer satisfaction
7
Kundenzufriedenheit
7
Emotion
5
Facebook
5
USA
5
United States
5
purchase intention
5
word-of-mouth
5
Bibliometrics
4
Bibliometrie
4
Brand
4
Credibility
4
Glaubwürdigkeit
4
Innovation adoption
4
Innovationsakzeptanz
4
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11
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11
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Korgaonkar, Pradeep
2
Ali, Azmat
1
Amaya Rivas, Adriana A.
1
Bat, Tuya
1
Becerra, Enrique
1
Bukhari, Syed Arsalan Haider
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Eells, Danielle
1
Fernandes, Juliana
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gironda, John
1
Haq, Junaid Ul
1
Ishfaq, Muhammad
1
Kim, Eunice
1
Lee, Jiyoung
1
Lim, Joon Soo
1
Lim, Sung Soo
1
Londoño, Juan Carlos
1
Pacheco, Barney G.
1
Permell, Solange Renée
1
Petrescu, Maria
1
Quyen Phu Thi Phan
1
Segev, Sigal
1
Stewart, Kristin
1
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of advertising research
12
International journal of advertising : the review of marketing communications
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
10
Journal of marketing communications
9
Journal of business research : JBR
8
International journal of advertising : the quarterly review of marketing communications
7
European journal of marketing : EJM
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
Journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Advertising in new formats and media : current research and implications for marketers
2
Cogent business & management
2
Electronic word of mouth as a promotional technique : new insights from social media
2
European journal of operational research : EJOR
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of procurement management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of current issues and research in advertising
2
Journal of international consumer marketing
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
6
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
7
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
8
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
Saved in:
9
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
10
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
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