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~isPartOf:"Journal of macromarketing"
~subject:"Macromarketing"
~subject:"Marketingmanagement"
~subject:"Nachhaltigkeit"
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Macromarketing
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Marketing
42
macromarketing
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12
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marketing systems
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Wooliscroft, Ben
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Agwu, Nnanna Mba
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Bueren, Bart J. A. van
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Journal of macromarketing
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
21
Journal of marketing management : MM
19
Journal of strategic marketing
19
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Marketing theory
15
Business horizons
13
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
Journal of marketing education : JME
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Sustainable marketing, branding, and reputation management : strategies for a greener future
8
Journal of Islamic marketing
7
Journal of marketing communications
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Sustainable Marketing Management : Grundlagen und Cases
7
European research studies
6
Journal of business strategy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Amfiteatru economic : an economic and business research periodical
5
Australasian marketing journal
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
Journal of business ethics : JOBE
5
Journal of historical research in marketing
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
14
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1
The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
The marketing systems approach for designing effective marketing interfaces and a circular economy
Leenders, Mark A. A. M.
;
Bueren, Bart J. A. van
; …
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 339-344
Persistent link: https://www.econbiz.de/10014584739
Saved in:
3
Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim
;
French, Juliana Angeline
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 553-574
Persistent link: https://www.econbiz.de/10014584754
Saved in:
4
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
5
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
6
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
7
The dark side of market practices : a concerned view of dieselgate in the automotive market system
Mele, Cristina
;
Russo Spena, Tiziana
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 332-355
Persistent link: https://www.econbiz.de/10012521298
Saved in:
8
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
9
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
10
Macromarketing the time is now
Wooliscroft, Ben
- In:
Journal of macromarketing
40
(
2020
)
2
,
pp. 153-155
Persistent link: https://www.econbiz.de/10012213751
Saved in:
1
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