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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Grewal, Dhruv"
~person:"Tonsor, Glynn T."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
8
USA
5
United States
5
Social Web
4
Social web
4
Beziehungsmarketing
2
Data Mining
2
Data mining
2
Internet marketing
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
2
Preis
2
Price
2
Relationship marketing
2
2006-2008
1
Advertising
1
Advertising effects
1
Atypische Beschäftigung
1
B-to-B-Marketing
1
Benzin
1
Beschwerdemanagement
1
Big Data
1
Big data
1
Brand management
1
Business network
1
Business-to-business marketing
1
Börsenkurs
1
Communication
1
Complaint management
1
Confidence
1
Data protection
1
Datenschutz
1
Diabetes
1
Digital platform
1
Digitale Plattform
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
E-commerce
1
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Article
7
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1
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Article in journal
Aufsatz in Zeitschrift
8
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Grewal, Dhruv
Tonsor, Glynn T.
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
Lysonski, Steven
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Chan, Kara
4
Dahl, Darren W.
4
Durvasula, Srinivas
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Cui, Geng
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Guzman, Francisco
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
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Published in...
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Journal of marketing
The journal of consumer marketing
Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Agricultural and resource economics review : ARER
4
Applied economic perspectives and policy
4
Food policy : economics planning and politics of food and agriculture
4
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
4
Journal of agricultural economics
4
MSI reports : working paper series
4
Psychology & marketing
4
European review of agricultural economics : ERAE
2
Journal of food products marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Canadian journal of agricultural economics : CJAE
1
International journal of food and agricultural economics : IJFAEC
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of behavioral and experimental economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Review of marketing research
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
2
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
3
Social media and Big Data in consumer behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011524095
Saved in:
4
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
5
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Townsend, Claudia
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
Saved in:
6
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
7
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
Saved in:
8
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
Saved in:
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