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~isPartOf:"Journal of marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Konsumentenverhalten
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
21
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Customer value
14
Kundenwert
14
Social Web
14
Social web
14
Salespeople
11
Verkaufspersonal
11
B-to-B-Marketing
10
Business-to-business marketing
10
Marketing management
10
Marketingmanagement
10
USA
10
United States
10
E-commerce
9
Electronic Commerce
9
relationship marketing
9
Customer integration
8
Customer service
8
Internet marketing
8
Kundenintegration
8
Kundenservice
8
Online-Marketing
8
customer satisfaction
8
Beschwerdemanagement
7
Complaint management
7
customer relationship management
7
Arbeitsverhalten
6
Brand
6
Brand image
6
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Article
66
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66
Aufsatz in Zeitschrift
66
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English
66
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Kumar, V.
6
Wieseke, Jan
4
Fornell, Claes
3
Haws, Kelly L.
3
Homburg, Christian
3
Palmatier, Robert W.
3
Bleier, Alexander
2
Fang, Eric
2
Ferraro, Rosellina
2
Hamilton, Ryan
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Kwak, Hyokjin
2
Liu, Yuping
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
Puzakova, Marina
2
Verhoef, Peter C.
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Allen, B. J.
1
Anand, Ankit
1
Andrews, Michelle
1
Arora, Sandeep
1
Aspara, Jaakko
1
Auh, Seigyoung
1
Ballings, Michel
1
Bartholomew, Darrell E.
1
Becerril-Arreola, Rafael
1
Bechkoff, Jennifer R.
1
Bhagwat, Yashoda
1
Bijmolt, Tammo H. A.
1
Bitner, Mary Jo
1
Boichuk, Jeffrey P.
1
Bonezzi, Andrea
1
Bornemann, Torsten
1
Borraz, Stéphane
1
Botti, Simona
1
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Journal of marketing
Journal of retailing and consumer services
505
Journal of business research : JBR
381
International journal of hospitality management
211
The journal of services marketing
162
The journal of product & brand management
99
The service industries journal
97
Journal of hospitality marketing & management
92
Journal of the Academy of Marketing Science
90
International journal of contemporary hospitality management
86
Journal of travel and tourism marketing
85
Industrial marketing management : the international journal for industrial and high-tech firms
82
Asia Pacific journal of marketing and logistics
81
Cogent business & management
81
Psychology & marketing
81
The journal of brand management : an international journal
81
Tourism management : research, policies, practice
74
Journal of strategic marketing
73
Journal of retailing
72
Journal of service management
69
Journal of service research : JSR
68
European journal of marketing : EJM
61
Service business
58
Services marketing quarterly
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Marketing intelligence & planning
57
International journal of retail & distribution management
53
International journal of internet marketing and advertising : IJIMA
52
The international review of retail, distribution and consumer research
52
SpringerLink / Bücher
51
The international journal of bank marketing : IJBM
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of electronic customer relationship management : IJECRM
49
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
47
The journal of business & industrial marketing
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
43
International journal of electronic marketing and retailing : IJEMR
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
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ECONIS (ZBW)
66
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
3
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
4
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
5
Shedding light on the dark side of firm lobbying : a customer perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
6
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
7
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
Saved in:
8
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
9
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
10
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
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