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~isPartOf:"Journal of marketing"
~subject:"Innovation diffusion"
~subject:"New product development"
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Search: subject_exact:"Produktentwicklung"
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Innovation diffusion
New product development
Produktentwicklung
40
Innovation
22
Consumer behaviour
13
Innovation management
13
Innovationsmanagement
13
Konsumentenverhalten
13
USA
6
United States
6
innovation
6
new product development
5
Brand management
4
Customer integration
4
Innovationsdiffusion
4
Kundenintegration
4
Markenführung
4
Product design
4
Produktgestaltung
4
Social network
4
Soziales Netzwerk
4
product design
4
Beziehungsmarketing
3
Börsenkurs
3
Creativity
3
Crowdsourcing
3
Inter-firm cooperation
3
Kreativität
3
Relationship marketing
3
Share price
3
Unternehmenskooperation
3
crowdsourcing
3
new products
3
Ankündigungseffekt
2
Anlageverhalten
2
Announcement effect
2
Arbeitsgruppe
2
Behavioural finance
2
Brand
2
Brand image
2
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2
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Article
40
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40
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40
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English
40
Author
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Basuroy, Suman
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Griffith, David A.
2
Homburg, Christian
2
Lee, Jongkuk
2
Schreier, Martin
2
Slotegraaf, Rebecca J.
2
Ahearne, Michael
1
Allen, B. J.
1
Atuahene-Gima, Kwaku
1
Baccarella, Christian V.
1
Barone, Michael J.
1
Bell, Simon J.
1
Burroughs, James E.
1
Calantone, Roger J.
1
Camacho, Nuno
1
Cao, Zixia
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
Chattopadhyay, Amitava
1
Chen, Yubo
1
Cillo, Paola
1
Coviello, Nicole E.
1
Dean, Tereza
1
Eisingerich, Andreas B
1
Ernst, Holger
1
Fang, Eric
1
Feng, Hui
1
Franke, Nikolaus
1
Fu, Frank Q.
1
Fuchs, Christoph
1
Gorn, Gerald J.
1
Haenlein, Michael
1
Harz, Nathalie
1
Heath, Timothy B.
1
Heide, Jan B.
1
Hennig-Thurau, Thorsten
1
Herrmann, Andreas
1
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Published in...
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Journal of marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
86
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
European journal of innovation management : EJIM
38
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
28
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
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ECONIS (ZBW)
40
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11
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
12
When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
Saved in:
13
The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Swartz, Tracey A.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011776885
Saved in:
14
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
15
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
16
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
17
The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
Saved in:
18
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
19
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Yang, Zhiyong
;
Mourali, Mehdi
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
Saved in:
20
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
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