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Search: subject_exact:"Electronic market"
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Online retailing
31
Online-Handel
31
Consumer behaviour
25
Konsumentenverhalten
25
E-commerce
23
Electronic Commerce
23
Social Web
13
Social web
13
Internet marketing
11
Online-Marketing
11
Einzelhandel
10
Retail trade
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Beziehungsmarketing
9
Relationship marketing
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Viral marketing
7
Virales Marketing
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e-commerce
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Digital platform
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Digitale Plattform
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online retailing
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Book trade
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Brand management
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Buchhandel
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Distribution channel
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Lieferantenmanagement
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Markenführung
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Supplier relationship management
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Vertriebsweg
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Website
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relationship marketing
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word of mouth
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Aesthetics
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Brand
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Digitalisierung
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Digitization
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Emotion
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Ruyter, Ko de
3
Chandukala, Sandeep R.
2
Gielens, Katrijn
2
Houston, Mark B.
2
Janakiraman, Ramkumar
2
Kannan, P. K.
2
Ludwig, Stephan
2
Palmatier, Robert W.
2
Trusov, Michael
2
Wetzels, Martin
2
Abbasi, Ahmed
1
Abraham, Linda B.
1
Allen, B. J.
1
Arat, Mustafa Murat
1
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1
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1
Bei, Zhiling
1
Benoit, Sabine
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Bharadwaj, Neeraj
1
Bleier, Alexander
1
Bove, Liliana
1
Bower, Amanda B.
1
Brüggen, Elisabeth C.
1
Caldieraro, Fabio
1
Caravella, Mary
1
Carmi, Eyal
1
Carson, Stephen J.
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Chakravarty, Anindita
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Cheema, Amar
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Chen, Yubo
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Cho, Sanghoon
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Chung, Yuho
1
Cui, Geng
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Cunha, Marcus
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1
Eckhardt, Giana M.
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Journal of marketing
Journal of retailing and consumer services
428
Journal of business research : JBR
289
SpringerLink / Bücher
246
Electronic commerce research
213
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
161
Journal of internet commerce
153
International journal of electronic marketing and retailing : IJEMR
137
Information systems and e-business management : ISeB
135
Information systems research : ISR
133
Management science : journal of the Institute for Operations Research and the Management Sciences
133
International journal of business information systems : IJBIS
119
Journal of electronic commerce research : JECR
118
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
117
European journal of operational research : EJOR
115
NBER working paper series
113
International journal of e-business research : an official publication of the Information Resources Management Association
111
International journal of electronic commerce : IJEC
109
Electronic commerce research and applications
105
International journal of electronic business
105
International journal of production economics
104
Springer eBook Collection
103
Industrial marketing management : the international journal for industrial and high-tech firms
99
Electronic markets : the international journal on networked business
94
Technological forecasting & social change : an international journal
94
International journal of internet marketing and advertising : IJIMA
90
Journal of retailing
88
Premier reference source
86
Journal of management information systems : JMIS
85
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Electronic markets : EM ; the international journal of electronic commerce and business media
74
Transportation research / E : an international journal
74
The international review of retail, distribution and consumer research
73
International journal of retail & distribution management
72
International journal of hospitality management
71
International journal of production research
70
Cogent business & management
65
Asia Pacific journal of marketing and logistics
63
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ECONIS (ZBW)
42
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42
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1
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
2
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
3
A new livestream retail analytics framework to assess the sales impact of emotional displays
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10012794726
Saved in:
4
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
5
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
6
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
7
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
8
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
9
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
10
The faces of success : beauty and ugliness premiums in e-commerce platforms
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
;
Zheng, Wanyi
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10012231628
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