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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"MSI reports : working paper series"
~subject:"Beziehungsmarketing"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
USA
Brand management
70
Markenführung
70
Consumer behaviour
58
Konsumentenverhalten
58
Brand image
53
Markenimage
53
Brand
28
Markenartikel
28
Market research
17
Marktforschung
17
Advertising effects
14
Werbewirkung
14
United States
12
Marketing management
9
Marketingmanagement
9
Perception
8
Sales promotion
8
Theorie
8
Theory
8
Verkaufsförderung
8
Wahrnehmung
8
Viral marketing
7
Virales Marketing
7
Bewertung
6
Brand extension
6
Empirical method
6
Empirische Methode
6
Evaluation
6
Experiment
6
Markentransfer
6
Marketing theory
6
Marketingtheorie
6
Cognition
5
Handelsmarke
5
Kognition
5
New product development
5
Personality psychology
5
Persönlichkeitspsychologie
5
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17
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Article in journal
Aufsatz in Zeitschrift
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English
17
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Agarwal, Manoj Kumar
1
Aribarg, Anocha
1
Arora, Neeraj
1
Bucklin, Randolph E.
1
Caravella, Mary
1
Chernev, Alexander
1
Dahlhoff, Denise
1
Fournier, Susan
1
Gal, David
1
Grewal, Rajdeep
1
Heitmann, Mark
1
Hoegg, JoAndrea
1
Hoegg, Joandrea
1
Hsu, Liwu
1
John, Deborah Roedder
1
Kim, Molan
1
Lehmann, Donald R.
1
Lewis, Michael
1
Lewis, Michael V.
1
Lovett, Mitchell J.
1
Morgan, Neil A.
1
Neslin, Scott A.
1
Ng, Sharon
1
Nguyen, Hang T.
1
Park, Ji Kyung
1
Pauwels, Koen
1
Peres, Renana
1
Puligadda, Sanjay
1
Rao, Vithala R.
1
Rego, Lopo L.
1
Ross, William T.
1
Shachar, Ron
1
Shugan, Steven M.
1
Siddarth, S.
1
Silva-Risso, Jorge M.
1
Slotegraaf, Rebecca J.
1
Smith, Keith Marion
1
Spiggle, Susan
1
Srinivasan, Shuba
1
Stahl, Florian
1
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Journal of marketing research : JMR
MSI reports : working paper series
Journal of business research : JBR
177
The journal of brand management : an international journal
134
The journal of product & brand management
122
Journal of retailing and consumer services
121
International journal of hospitality management
63
Psychology & marketing
52
Asia Pacific journal of marketing and logistics
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
European journal of marketing : EJM
33
Journal of strategic marketing
32
Cogent business & management
31
Journal of travel and tourism marketing
31
International journal of internet marketing and advertising : IJIMA
29
Marketing intelligence & planning
28
Journal of promotion management : innovations in planning and applied research
27
Journal of hospitality marketing & management
25
Journal of marketing management : MM
25
International journal of contemporary hospitality management
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of fashion marketing and management
23
The journal of consumer marketing
23
Journal of marketing
22
Tourism management : research, policies, practice
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing communications
18
Marketing letters : a journal of research in marketing
18
The IUP journal of brand management : IJBRM
18
Business horizons
16
Journal of advertising research
16
Journal of international consumer marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of marketing analytics : JMA
15
International journal of sport management and marketing : IJSMM
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
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ECONIS (ZBW)
17
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1
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
2
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
3
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
5
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
6
More than fit : brand extension authenticity
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 967-983
Persistent link: https://www.econbiz.de/10009688754
Saved in:
7
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
8
On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
Saved in:
9
The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea
;
Lewis, Michael V.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
Saved in:
10
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
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