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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Television advertising
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5
Consumer behaviour
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Alessandri, Susan Westcott
1
Bennett, Gregg
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Breuer, Christoph
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Davies, John J.
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Dix, Steve
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Ferguson, Douglas A.
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Fortunato, John A.
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Lee, Jinhee
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Leigh, James H.
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Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
Journal of advertising research
32
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
8
Marketing intelligence & planning
7
Working paper / National Bureau of Economic Research, Inc.
6
Advertising and violence : concepts and perspectives
4
International journal of advertising : the review of marketing communications
4
JMM : the international journal on media management
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of media economics
4
Journal of business research : JBR
3
Journal of media business studies
3
Journal of the Academy of Marketing Science
3
NBER working paper series
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Kellogg on advertising & media : the Kellogg School of Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
The IUP journal of marketing management : IJMM
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
The journal of consumer marketing
2
The review of economics and statistics
2
Young consumers : insight and ideas for responsible marketers
2
American economic journal
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ECONIS (ZBW)
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1
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
2
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
3
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
4
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
5
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
6
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
7
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
8
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
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