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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Strong brands, strong relationships"
~subject:"Einzelhandel"
~subject:"Personality psychology"
~subject:"Relationship marketing"
~subject:"Retail trade"
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Search: subject_exact:"Markenloyalität"
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Einzelhandel
Personality psychology
Relationship marketing
Retail trade
Brand loyalty
36
Markentreue
36
Beziehungsmarketing
34
Brand management
32
Markenführung
32
Consumer behaviour
31
Konsumentenverhalten
31
Brand
26
Markenartikel
26
Brand image
22
Markenimage
22
Customer satisfaction
11
Kundenzufriedenheit
11
Social Web
8
Social web
8
Internet marketing
6
Online-Marketing
6
Confidence
4
Vertrauen
4
Customer retention
3
Fashion
3
Kundenbindung
3
Mode
3
Persönlichkeitspsychologie
3
brand loyalty
3
Age group
2
Altersgruppe
2
Brand trust
2
Customer integration
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Environmental consciousness
2
Food trade
2
Großbritannien
2
Hotel industry
2
Hotellerie
2
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2
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English
34
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Dawes, John
2
Han, Heesup
2
Loureiro, Sandra Maria Correia
2
Rita, Paulo
2
Trinh, Giang
2
Abbes, Intissar
1
Ahn, Jiseon
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Bilro, Ricardo Godinho
1
Blackston, Max
1
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1
Byun, Kyung-Ah
1
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1
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1
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1
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1
Dugar, Anurag
1
Elms, Jonathan
1
Fatma, Mobin
1
Galan, Jean-Philippe
1
Giovanis, Apostolos N.
1
Guerreiro, João Pedro Silva Martins
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hollebeek, Linda D.
1
Hong, EunPyo
1
Howell, Kerry E.
1
Hwang, Syjung
1
Hyun, Hyowon
1
Ibrahim, Blend
1
Islam, Jamid Ul
1
Jamshidi, Dariyoush
1
Jedsada Wongsansukcharoen
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Joseph, Joshy
1
Jørgensen, Finn
1
Kennedy, Rachel
1
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Strong brands, strong relationships
The journal of product & brand management
25
Journal of business research : JBR
18
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
8
Customer engagement : contemporary issues and challenges
7
Cogent business & management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Australasian marketing journal
4
European journal of marketing : EJM
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management decision : MD
3
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ECONIS (ZBW)
34
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34
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
5
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
8
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
9
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
10
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
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