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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
~subject:"Tourism industry"
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Brand image
Market research
Tourism industry
Consumer behaviour
480
Konsumentenverhalten
480
Holiday behaviour
127
Urlaubsverhalten
127
Beziehungsmarketing
100
Relationship marketing
100
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95
Kundenzufriedenheit
95
Brand management
85
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Han, Heesup
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Bang Nguyen Viet
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Qu, Hailin
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Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Journal of business research : JBR
403
Journal of retailing and consumer services
243
The journal of product & brand management
243
The journal of brand management : an international journal
220
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
80
Journal of international consumer marketing
74
Journal of marketing communications
74
International journal of hospitality management
73
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : MM
56
Journal of strategic marketing
56
Cogent business & management
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Qualitative market research : an international journal
54
Journal of Islamic marketing
52
Journal of fashion marketing and management
51
Journal of marketing
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of the Academy of Marketing Science
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Tourism management perspectives : TMP
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
39
International journal of contemporary hospitality management
38
International journal of advertising : the review of marketing communications
37
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ECONIS (ZBW)
118
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91
Effects of tour guide interpretation and tourist satisfaction on destination loyalty in Taiwan's Kinmen battlefield tourism : perceived playfulness and perceived flow as moderators
Kuo, Nien-Te
;
Chang, Kuo-Chien
;
Cheng, Yi-Sung
;
Lin, …
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 103-122
Persistent link: https://www.econbiz.de/10011485033
Saved in:
92
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Saved in:
93
Examining how country image influences destination image in a behavioral intentions model : the cases of Lloret de Mar (Spain) and Cancun (Mexico)
Palau i Saumell, Ramon
;
Coll, Santiago Forgas
; …
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 949-965
Persistent link: https://www.econbiz.de/10011627370
Saved in:
94
The relationships among brand equity, culinary attraction, and foreign tourist satisfaction
Liu, Chih-Hsing Sam
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1143-1161
Persistent link: https://www.econbiz.de/10011627479
Saved in:
95
The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
Saved in:
96
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
97
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
98
Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak
;
Guo, Yuanyuan
;
Law, Chun Hung …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
Saved in:
99
Online group-buying of tourism products : effects of value and trust on site attachment, altruism, and loyalty
Kim, Myung-Ja
;
Chung, Namho
;
Lee, Choong-Ki
;
Preis, …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 935-952
Persistent link: https://www.econbiz.de/10011409814
Saved in:
100
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
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