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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"Customer satisfaction"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand management
Corporate Social Responsibility
Customer satisfaction
Kundenzufriedenheit
Beziehungsmarketing
79
Relationship marketing
79
Consumer behaviour
51
Konsumentenverhalten
51
Marketing management
23
Marketingmanagement
23
Lieferantenmanagement
22
Markenführung
22
Supplier relationship management
22
Dienstleistungsqualität
20
Service quality
20
Internet marketing
17
Online-Marketing
17
Market research
16
Marktforschung
16
Brand image
15
Markenimage
15
Social Web
13
Social web
13
Confidence
12
Vertrauen
12
Brand
10
Business-to-business marketing
10
Markenartikel
10
Mobile communications
10
Mobilkommunikation
10
relationship marketing
10
Einzelhandel
9
Electronic Commerce
9
Retail trade
9
USA
9
United States
9
E-commerce
8
Emotion
8
Customer value
7
Direct marketing
7
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Undetermined
37
Free
2
Type of publication
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Article
56
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Article in journal
56
Aufsatz in Zeitschrift
56
Language
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English
56
Author
All
Amoako, George Kofi
2
Fazli-Salehi, Reza
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Alavi, Ali
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Antipov, Evgeny A.
1
Arghashi, Vahideh
1
Azadi, Mohammad
1
Babay, Hanene
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
Balaji, M. S.
1
Bang, Nguyen
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Biswal, Santosh Kumar
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Caesar, Livingstone D.
1
Canales-Ronda, Pedro
1
Chakraborty, Uttam
1
Chandon, Jean-Louis
1
Chen, Cheng-hao Steve
1
Chen, Yuangao
1
Clerfeuille, Fabrice
1
Deependra Singh
1
Fayos-Gardo, Teresa
1
Fon Sim Ong
1
Gil Saura, Irene
1
Good, Megan C.
1
Guan, Jyh-Liang
1
Guido, Gianluigi
1
Gumparthi, Vivek Pani
1
Halliday, Sue Vaux
1
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Published in...
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Journal of business research : JBR
920
Industrial marketing management : the international journal for industrial and high-tech firms
696
Journal of retailing and consumer services
582
The journal of brand management : an international journal
575
The journal of product & brand management
389
SpringerLink / Bücher
350
International journal of hospitality management
289
The journal of business & industrial marketing
273
European journal of marketing : EJM
174
The journal of services marketing
174
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
Asia Pacific journal of marketing and logistics
158
Psychology & marketing
158
Marketing intelligence & planning
156
Journal of marketing
154
Journal of travel and tourism marketing
142
Tourism management : research, policies, practice
142
Journal of business-to-business marketing
141
Journal of marketing management : MM
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
The service industries journal
136
International journal of contemporary hospitality management
132
Journal of marketing communications
132
Cogent business & management
129
Journal of hospitality marketing & management
117
Springer eBook Collection
115
Journal of business ethics : JOBE
105
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
99
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
98
Marketing letters : a journal of research in marketing
98
The IUP journal of brand management : IJBRM
92
Journal of promotion management : innovations in planning and applied research
89
Journal of retailing
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
85
Research
82
International journal of internet marketing and advertising : IJIMA
80
Journal of promotion management : JPM
80
Journal of marketing management : JMM ; journal of the Academy of Marketing
78
European journal of marketing
77
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ECONIS (ZBW)
56
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1
Empathy and grit enhance customer oriented selling
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 220-243
Persistent link: https://www.econbiz.de/10015049876
Saved in:
2
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
3
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
4
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
5
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
6
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
7
The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu
;
Japee, Gurudutta Pradeep
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
Saved in:
8
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
9
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
Saved in:
10
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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