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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand management
Konsumentenverhalten
Kundenzufriedenheit
Beziehungsmarketing
76
Relationship marketing
76
Consumer behaviour
50
Customer satisfaction
30
Markenführung
22
Lieferantenmanagement
21
Marketing management
21
Marketingmanagement
21
Supplier relationship management
21
Dienstleistungsqualität
20
Service quality
20
Internet marketing
17
Online-Marketing
17
Market research
16
Marktforschung
16
Brand image
15
Markenimage
15
Social Web
13
Social web
13
Confidence
12
Vertrauen
12
Brand
10
Markenartikel
10
Mobile communications
10
Mobilkommunikation
10
relationship marketing
10
Business-to-business marketing
9
Einzelhandel
9
Electronic Commerce
9
Retail trade
9
USA
9
United States
9
E-commerce
8
Customer value
7
Direct marketing
7
Direktmarketing
7
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44
Free
2
Type of publication
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Article
78
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Article in journal
78
Aufsatz in Zeitschrift
78
Language
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English
78
Author
All
Amoako, George Kofi
2
Fazli-Salehi, Reza
2
Khare, Arpita
2
Svensson, Göran
2
Torres, Ivonne M.
2
Xun, Jiyao
2
Zúñiga, Miguel Ángel
2
Agarwal, Reeti
1
Ahuja, Vandana
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amir, Aysel
1
Antipov, Evgeny A.
1
Arghashi, Vahideh
1
Azadi, Mohammad
1
Babay, Hanene
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
Balaji, M. S.
1
Bang, Nguyen
1
Barbosa, Maria de Lourdes de Azevedo
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Biswal, Santosh Kumar
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Bruce, Helen L.
1
Caesar, Livingstone D.
1
Calciu, Mihai
1
Canales-Ronda, Pedro
1
Chakraborty, Uttam
1
Chandon, Jean-Louis
1
Chen, Cheng-hao Steve
1
Chen, Yuangao
1
Clerfeuille, Fabrice
1
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Published in...
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Journal of business research : JBR
1,373
Journal of retailing and consumer services
1,042
Industrial marketing management : the international journal for industrial and high-tech firms
724
The journal of brand management : an international journal
594
SpringerLink / Bücher
451
The journal of product & brand management
423
International journal of hospitality management
415
Psychology & marketing
304
The journal of business & industrial marketing
287
Journal of marketing
252
Asia Pacific journal of marketing and logistics
250
The journal of services marketing
247
Journal of the Academy of Marketing Science
242
Journal of travel and tourism marketing
242
European journal of marketing : EJM
240
Journal of marketing communications
239
Journal of marketing management : MM
239
Journal of strategic marketing
219
Tourism management : research, policies, practice
213
Journal of marketing research : JMR
211
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
210
Marketing intelligence & planning
207
Cogent business & management
195
Journal of retailing
195
International journal of contemporary hospitality management
187
International journal of internet marketing and advertising : IJIMA
185
The service industries journal
184
Marketing letters : a journal of research in marketing
176
Journal of hospitality marketing & management
166
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
154
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
153
The international review of retail, distribution and consumer research
152
International journal of retail & distribution management
149
Journal of international consumer marketing
146
International journal of consumer studies
144
Journal of business-to-business marketing
142
International journal of advertising : the review of marketing communications
140
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
140
Springer eBook Collection
140
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ECONIS (ZBW)
78
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78
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
3
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
4
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
5
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
6
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
7
The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu
;
Japee, Gurudutta Pradeep
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
Saved in:
8
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
9
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
Saved in:
10
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
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