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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~subject:"Emotion"
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Advertising effects
Emotion
Consumer behaviour
7
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Cognition
3
Internet marketing
3
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
246
International journal of hospitality management
172
Journal of retailing and consumer services
152
Journal of business ethics : JOBE
102
Tourism management : research, policies, practice
91
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
Psychology & marketing
84
Journal of consumer research : JCR ; an interdisciplinary bimonthly
77
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Academy of Management journal : AMJ
62
Journal of economic psychology : research in economic psychology and behavioral economics
56
Journal of business and psychology
54
Journal of travel and tourism marketing
54
International journal of contemporary hospitality management
49
Journal of behavioral decision making
49
Journal of vocational behavior
49
Journal of hospitality marketing & management
48
SpringerLink / Bücher
48
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
45
The journal of brand management : an international journal
45
The journal of services marketing
45
The service industries journal
45
Tourism management perspectives : TMP
44
Journal of managerial psychology
42
Journal of marketing research : JMR
41
Human relations
40
Discussion paper series / IZA
39
European journal of marketing : EJM
39
The Academy of Management review : AMR
39
The journal of product & brand management
39
Research companion to emotion in organizations
36
Cogent business & management
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Leadership & organization development journal
34
Marketing letters : a journal of research in marketing
34
International journal of consumer studies
31
Journal of marketing management : MM
31
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
4
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
5
How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Huang, Zhen
;
Zhu, Yidan
;
Hao, Andy
;
Deng, Jia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 493-509
Persistent link: https://www.econbiz.de/10014313535
Saved in:
6
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
7
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
Saved in:
8
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
9
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
10
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
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