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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Markenimage
Pharmaceuticals
Psychology of advertising
Relationship marketing
Consumer behaviour
206
Konsumentenverhalten
206
Internet marketing
205
Online-Marketing
205
Advertising
114
Werbung
112
Social Web
99
Social web
99
Online retailing
77
Online-Handel
77
Advertising effects
73
Werbewirkung
73
Beziehungsmarketing
54
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49
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49
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48
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48
Viral marketing
48
Virales Marketing
48
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36
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36
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33
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Thaichon, Park
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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National Bureau of Economic Research
18
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Journal of retailing and consumer services
NBER working paper series
Journal of business research : JBR
149
Psychology & marketing
74
International journal of internet marketing and advertising : IJIMA
65
The journal of product & brand management
61
Journal of advertising : official publication of the American Academy of Advertising
60
Journal of marketing communications
58
Journal of advertising research
55
International journal of advertising : the quarterly review of marketing communications
52
The journal of brand management : an international journal
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of advertising : the review of marketing communications
45
Health marketing quarterly
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Marketing intelligence & planning
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
International marketing review
34
Journal of international marketing
34
Journal of promotion management : innovations in planning and applied research
34
Journal of global marketing
33
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of promotion management : JPM
30
European journal of marketing : EJM
24
International journal of pharmaceutical and healthcare marketing : IJPHM
24
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Journal of international consumer marketing
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing research : JMR
21
Cogent business & management
20
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Marketing letters : a journal of research in marketing
20
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ECONIS (ZBW)
98
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1
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
2
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
5
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
6
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
7
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
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