//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of business & industrial marketing"
~source:"econis"
~subject:"Brand"
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Customer integration
Brand loyalty
30
Markentreue
30
Beziehungsmarketing
29
Consumer behaviour
29
Konsumentenverhalten
29
Relationship marketing
29
Brand management
27
Markenführung
27
Markenartikel
22
Brand image
21
Markenimage
21
Customer satisfaction
12
Kundenzufriedenheit
12
Einzelhandel
6
Retail trade
6
Social Web
6
Social web
6
Confidence
5
Vertrauen
5
Lieferantenmanagement
4
Supplier relationship management
4
Internet marketing
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Age group
2
Altersgruppe
2
B-to-B-Marketing
2
Brand trust
2
Business-to-business marketing
2
Community
2
Customer retention
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Emotion
2
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Dawes, John
2
Trinh, Giang
2
Ahn, Jiseon
1
Appiah, Dominic
1
Athanasopoulou, Pinelopi
1
Bruwer, Johan
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Duffy, Katherine
1
Dugar, Anurag
1
Galan, Jean-Philippe
1
Giovanis, Apostolos N.
1
Han, Heesup
1
Hartnett, Nicole
1
Hong, EunPyo
1
Howell, Kerry E.
1
Hwang, Syjung
1
Hyun, Hyowon
1
Jedsada Wongsansukcharoen
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kennedy, Rachel
1
Kim, Junghun
1
Kim, Renee B.
1
Kim, Youn-Kyung
1
Krystallis, Athanasios
1
Kumar, Jitender
1
Lancaster, Geoffrey
1
Lee, Hyunjoo
1
Lee, Jongsu
1
Lee, Minyoung
1
Loureiro, Sandra Maria Correia
1
Mathisen, Terje Andreas
1
Meyer-Waarden, Lars
1
Nayak, Jogendra Kumar
1
Ozuem, Wilson
1
Page, Bill
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
The journal of business & industrial marketing
The journal of product & brand management
21
The journal of brand management : an international journal
14
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
8
Customer engagement : contemporary issues and challenges
7
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Cogent business & management
5
Global business review
5
International journal of hospitality management
5
Australasian marketing journal
4
International journal of contemporary hospitality management
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Marketing intelligence & planning
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
African journal of economic and management studies : AJEMS
2
Asian Academy of Management journal : AAMJ
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovating for trust
2
International journal of Indian culture and business management : IJICBM
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
4
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
7
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
8
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
9
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
10
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->