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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Brand
Relationship marketing
Viral marketing
Advertising effects
85
Werbewirkung
85
Consumer behaviour
67
Konsumentenverhalten
67
Advertising
36
Werbung
34
Internet marketing
25
Online-Marketing
25
Brand image
16
Brand management
16
Markenführung
16
Markenimage
16
Social Web
16
Social web
16
Emotion
11
Markenartikel
11
Celebrity endorsement
7
Celebrity-Werbung
7
Einzelhandel
7
Perception
7
Retail trade
7
Virtual reality
7
Virtuelle Realität
7
Wahrnehmung
7
Virales Marketing
6
Beziehungsmarketing
5
Experiment
5
Food
5
Lebensmittel
5
Sales promotion
5
Verkaufsförderung
5
Cognition
4
Kognition
4
Online retailing
4
Online-Handel
4
Personality psychology
4
Persönlichkeitspsychologie
4
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English
20
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Septianto, Felix
4
Baumann, Chris
2
Quach, Sara
2
Thaichon, Park
2
Andonopoulos, Vicki
1
Bambauer-Sachse, Silke
1
Catwright, Joanna
1
Chen, Haipeng
1
Chiew, Tung Moi
1
Choi, Jinyoung
1
Chong, Amy
1
Dwivedi, Yogesh Kumar
1
Geng, Shuang
1
Gheshlaghi, Mahnaz Haji
1
Gray, David
1
Griffith, Denni Arli
1
Guo, Xiaoling
1
Hamin, Hamin
1
Islam, Rubina
1
Jamil, Raja Ahmed
1
Jham, Vimi
1
Johnson, Lester W.
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Katsumata, Sotaro
1
Kemper, Joya A.
1
Kim, Hyojung
1
Kuang, Di
1
Lee, KangYoon
1
Liu, Fu
1
Ma, Baolong
1
Malhotra, Gunjan
1
Mangold, Sabrina
1
McCormick, Helen
1
Mimouni Chaabane, Aïda
1
Mirzaei, Abas
1
Mukerji, Bhasker
1
Nasution, Reza Ashari
1
Northey, Gavin
1
Paramita, Widya
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
41
Journal of marketing communications
29
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : innovations in planning and applied research
18
Psychology & marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of internet marketing and advertising : IJIMA
16
Journal of advertising research
16
The journal of brand management : an international journal
16
Journal of promotion management : JPM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of advertising : official publication of the American Academy of Advertising
12
European journal of marketing : EJM
11
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing : ZFP ; journal of research and management
8
Marketing intelligence & planning
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
The journal of consumer marketing
5
Cogent business & management
4
International journal of consumer studies
4
Journal of current issues and research in advertising
4
Journal of global fashion marketing : JGfM
4
Journal of global marketing
4
Journal of marketing theory and practice
4
Journal of retailing
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
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ECONIS (ZBW)
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
3
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
4
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
5
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
6
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
9
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
10
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
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