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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand"
~subject:"Social Web"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Subject
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Brand
Social Web
Viral marketing
Advertising effects
85
Werbewirkung
85
Consumer behaviour
67
Konsumentenverhalten
67
Advertising
36
Werbung
34
Internet marketing
25
Online-Marketing
25
Brand image
16
Brand management
16
Markenführung
16
Markenimage
16
Social web
16
Emotion
11
Markenartikel
11
Celebrity endorsement
7
Celebrity-Werbung
7
Einzelhandel
7
Perception
7
Retail trade
7
Virtual reality
7
Virtuelle Realität
7
Wahrnehmung
7
Virales Marketing
6
Beziehungsmarketing
5
Experiment
5
Food
5
Lebensmittel
5
Relationship marketing
5
Sales promotion
5
Verkaufsförderung
5
Cognition
4
Kognition
4
Online retailing
4
Online-Handel
4
Personality psychology
4
Persönlichkeitspsychologie
4
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26
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Article
29
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29
Aufsatz in Zeitschrift
29
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English
29
Author
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Septianto, Felix
4
Dwivedi, Yogesh Kumar
2
Lei, Yueqiu
2
Li, Huajun
2
Mukerji, Bhasker
2
Qi, Zhou
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Thaichon, Park
2
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Argyris, Young Anna
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Baumann, Chris
1
Belanche, Daniel
1
Catwright, Joanna
1
Chen, Haipeng
1
Chiew, Tung Moi
1
Choi, Jinyoung
1
Chong, Amy
1
Chung, Te-Lin Doreen
1
Fernández, Ana
1
Fiore, Ann Marie
1
Flavián, Marta
1
Geng, Shuang
1
Guo, Xiaoling
1
Hamin, Hamin
1
Hong, Yuan
1
Islam, Rubina
1
Jamil, Raja Ahmed
1
Jham, Vimi
1
Jiang, Kan
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Katsumata, Sotaro
1
Kemper, Joya A.
1
Khan, Asad
1
Kim, Hyojung
1
Kim, Kyuree
1
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Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
37
International journal of internet marketing and advertising : IJIMA
31
Journal of promotion management : innovations in planning and applied research
31
Journal of advertising research
29
International journal of advertising : the quarterly review of marketing communications
26
The journal of product & brand management
26
Psychology & marketing
19
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of current issues and research in advertising
11
European journal of marketing : EJM
10
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Cogent business & management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
Marketing : ZFP ; journal of research and management
9
Marketing letters : a journal of research in marketing
9
Journal of electronic commerce research : JECR
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of internet commerce
6
Journal of marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Information systems research : ISR
5
International journal of consumer studies
5
The journal of applied business research
5
The journal of consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
Faculty & research / Insead : working paper series
4
International journal of electronic commerce : IJEC
4
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ECONIS (ZBW)
29
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
4
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
8
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
9
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
10
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
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