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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"United States"
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Sportmarketing
138
Sports marketing
138
Consumer behaviour
78
Konsumentenverhalten
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Professional sports
76
Profisport
76
Sport
63
Sports
63
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fan identification
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Cornwell, T. Bettina
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing in a global environment : strategic perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
International journal of sport management and marketing : IJSMM
25
Sport management review
11
International journal of sports marketing & sponsorship
9
Journal of sports economics
3
European Sport management quarterly : ESMQ
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
The global sport economy : contemporary issues
2
American journal of business : applying research to practice ; AJB
1
Customer-centric marketing strategies : tools for building organizational performance
1
Edward Elgar E-Book Archive
1
Enterprise & society : the international journal of business history
1
Eurasian business review
1
Europäische Hochschulschriften / 2
1
Integrated marketing communication
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurial venturing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of modelling in management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New horizons in the economics of sports
1
New horizons in the eocnomics of sport
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Southern economic journal
1
Sport and public policy : social, political, and economic perspectives
1
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ECONIS (ZBW)
21
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1
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
3
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
4
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
5
Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Kennedy, Joseph C .
;
Kim, Andrew
;
Johnson, Lauren M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 207-218)
.
2022
Persistent link: https://www.econbiz.de/10013475293
Saved in:
6
Bridging the gap : U.S. sport managers on barriers to industry-academia research collaboration
Zaharia, Noni
;
Kaburakis, Anastasios
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 248-264
Persistent link: https://www.econbiz.de/10011591500
Saved in:
7
Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina
;
Kwak, Dae Hee
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
Saved in:
8
Marketing pro-environmental venues in professional sport : planting seeds of change among existing and prospective consumers
Kellison, Timothy B.
;
Kim, Yu Kyoum
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010367442
Saved in:
9
Human brands in sport : athlete brand personality and identification
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009777290
Saved in:
10
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
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