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~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Online-Handel"
~subject:"Retail trade"
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Search: subject:"Relationship marketing"
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Online-Handel
Retail trade
Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
28
Marketingmanagement
28
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Lieferantenmanagement
21
Supplier relationship management
21
Brand image
19
Markenimage
19
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Internet marketing
15
Online-Marketing
15
Vertrauen
15
Brand
14
Customer value
14
Kundenwert
14
Markenartikel
14
Einzelhandel
12
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
11
Online retailing
8
Strategic management
8
Strategisches Management
8
E-commerce
7
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13
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15
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1
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English
16
Author
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Mishra, Sita
2
Roy, Sanjit Kumar
2
Akter, Shahriar
1
Beerli, Asunción
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Butaney, Gul T.
1
Chatterjee, Ravi
1
Chauhan, Sumedha
1
Chiagouris, Larry
1
Colton, Deborah
1
Diaz-Meneses, Gonzalo
1
Frazer, Lorelle
1
Gruner, Richard L.
1
Guo, Jingjing
1
Hair, Neil
1
Hossain, Tasnim M. Taufique
1
Islam, Hafizul
1
Jain, Devendra
1
Jebarajakirthy, Charles
1
Landers, V. Myles
1
Malhotra, Gunjan
1
Martín-Santana, Josefa D.
1
McGouran, Cathy
1
Moriuchi, Emi
1
Mukhopadhyay, Sandip
1
Pandey, Neeraj
1
Paul, Justin
1
Ray, Ipshita
1
Roy, Sanjit
1
Roy, Saptrshi
1
Sekhon, Harjit
1
Shankar, Amit
1
Sheth, Jagdish N.
1
Shukla, Yupal
1
Sreejesh, S.
1
Strong, Carolyn
1
Thaichon, Park
1
Thomas, Lauren Josie
1
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Journal of strategic marketing
Journal of retailing and consumer services
226
Journal of business research : JBR
72
Journal of retailing
53
The international review of retail, distribution and consumer research
49
International journal of retail & distribution management
46
International journal of retail and distribution management
33
International journal of electronic marketing and retailing : IJEMR
27
The journal of services marketing
21
International journal of business information systems : IJBIS
19
Electronic commerce research
16
International journal of electronic customer relationship management : IJECRM
16
International journal of internet marketing and advertising : IJIMA
16
Marketing intelligence & planning
16
Asia Pacific journal of marketing and logistics
15
Cogent business & management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of electronic commerce : IJEC
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of the Academy of Marketing Science
14
The service industries journal
14
Journal of internet commerce
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of production economics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
10
SpringerLink / Bücher
10
Technological forecasting & social change : an international journal
10
Journal of business economics and management
9
Journal of fashion marketing and management
9
Service business
9
Services marketing quarterly
9
The journal of product & brand management
9
Journal of electronic commerce research : JECR
8
Journal of open innovation : technology, market, and complexity
8
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ECONIS (ZBW)
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16
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1
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
2
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
4
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
5
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
6
Relationship
marketing
in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
Saved in:
7
Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción
;
Diaz-Meneses, Gonzalo
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
Saved in:
8
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
9
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
10
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
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