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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"USA"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
USA
Marketing management
192
Marketingmanagement
192
Consumer behaviour
30
Konsumentenverhalten
30
Theorie
26
Theory
26
Beziehungsmarketing
25
Relationship marketing
25
United States
17
Firm performance
16
Market research
16
Marktforschung
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Unternehmenserfolg
16
Marketing
15
Marketing strategy
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Innovation
14
Brand image
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Brand management
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Internet marketing
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Online-Marketing
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Pricing strategy
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Markenartikel
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24
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Ambler, Tim
1
Bloom, Paul N.
1
Boleslavsky, Raphael
1
Bronnenberg, Bart J.
1
Calantone, Roger J.
1
Chari, Simos
1
Ching, Andrew
1
Cotton, Christopher
1
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1
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1
Di Benedetto, C. Anthony
1
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1
Fang, Eric
1
Feng, Hui
1
Gupta, Sachin
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Hult, G. Tomas M.
1
Ishihara, Masakazu
1
Kokkinaki, Flora
1
Kumar, Subodha
1
Kumar, V.
1
McAlister, Leigh
1
McKenny, Aaron F.
1
Mehra, Amit
1
Mele, Cristina
1
Meyer, Marc H.
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1
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1
Parry, Mark E.
1
Pels, Jaqueline
1
Popescu, Ioana
1
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Radzevick, Joseph R.
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Report / Marketing Science Institute
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of business strategy
7
Journal of marketing theory and practice
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Management international review : mir ; journal of international business
5
Marketing theory
5
SpringerLink / Bücher
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Europäische Hochschulschriften / 5
4
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
24
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1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
6
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
7
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
8
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
9
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
10
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
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