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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Firm performance"
~subject:"International marketing"
~subject:"Strategic management"
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Firm performance
International marketing
Strategic management
Marketing management
109
Marketingmanagement
109
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
16
Relationship marketing
16
Marketing strategy
15
Marketing
13
Resource-based view
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Ressourcenorientierter Ansatz
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21
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Morgan, Neil A.
3
Feng, Hui
2
Homburg, Christian
2
Varadarajan, Rajan
2
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1
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Arunachalam, S.
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1
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1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
93
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
55
International marketing review
33
The journal of business & industrial marketing
28
European journal of marketing : EJM
23
Journal of international marketing
23
SpringerLink / Bücher
23
International business review : the official journal of the European International Business Academy
21
Cogent business & management
19
Gabler Edition Wissenschaft
16
Journal of business strategy
16
Marketing intelligence & planning
16
Springer eBook Collection
16
Journal of global marketing
14
International entrepreneurship and management journal
13
International journal of hospitality management
13
Europäische Hochschulschriften / 5
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Management decision : MD
12
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
12
Journal of marketing management : MM
11
AMS review : official publication of the Academy of Marketing Science
10
International journal of business and globalisation : IJBG
10
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Business horizons
9
International journal of business performance management
9
International journal of economic perspectives : IJEP
9
The marketing review
9
Journal of business ethics : JOBE
8
Journal of marketing
8
Strategic management journal
8
European journal of international management : EJIM
7
European research studies
7
International journal of business excellence
7
International journal of business excellence : IJBEX
7
International journal of entrepreneurship and innovation management
7
International journal of innovation management
7
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ECONIS (ZBW)
21
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
3
A strategic framework for artificial intelligence in marketing
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012434086
Saved in:
4
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
5
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
6
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
7
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
8
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
9
Sales force leadership during strategy
implementation
: a social network perspective
Hayati, Babak
;
Atefi, Yashar
;
Ahearne, Michael
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 612-631
Persistent link: https://www.econbiz.de/10011911266
Saved in:
10
Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.
;
Ramaswami, Sridhar N.
;
Herrmann, Pol
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
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