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~isPartOf:"Journal of vacation marketing"
~isPartOf:"The globalisation of Chinese business : implications for multinational investors"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"China"
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Search: subject_exact:"Herkunftsbezeichnung"
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Brand management
China
Designation of origin
28
Herkunftsbezeichnung
28
Brand image
20
Markenimage
20
Consumer behaviour
14
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14
Destination management
12
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Agnoli, Lara
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Begalli, Diego
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Capitello, Roberta
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Lin, Zhibin
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Paswan, Audhesh
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Sun, Qin
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Abdelwahab, Dalia
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Bilgihan, Anil
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Borini, Felipe Mendes
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Chatzopoulou, Elena
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Chen, Annie Huiling
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Guido, Gianluigi
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He, Xinming
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Huang, Songshan
1
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1
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1
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Li, Ran
1
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Maclennan, Maria Laura Ferranty
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Journal of vacation marketing
The globalisation of Chinese business : implications for multinational investors
The journal of brand management : an international journal
International marketing review
21
Journal of business research : JBR
17
Journal of international consumer marketing
16
Asia Pacific journal of marketing and logistics
14
The journal of product & brand management
14
Journal of global marketing
13
Journal of travel and tourism marketing
10
Journal of international marketing
9
Marketing intelligence & planning
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Australasian marketing journal
6
Journal of retailing and consumer services
6
The journal of consumer marketing
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Canadian journal of agricultural economics : CJAE
4
European journal of marketing : EJM
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Journal of promotion management : JPM
4
Tourism management perspectives : TMP
4
Brand management in emerging markets : theories and practice
3
Business history
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of consumer studies
3
International journal of emerging markets
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of retail & distribution management
3
Journal of Islamic marketing
3
Journal of global fashion marketing : JGfM
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing : an international journal
3
Journal of world trade : law, economic policy, public policy
3
Africa journal of management
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ECONIS (ZBW)
16
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1
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
3
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
4
The moderation of gender and generation in the effects of perceived destination image on tourist attitude and visit intention : a study of potential Chinese visitors to Australia
Huang, Songshan
;
Van der Veen, Robert
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012166071
Saved in:
5
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
6
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
7
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
8
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
9
Asian growing markets and competition : evidence in the Chinese wine market
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
The globalisation of Chinese business : implications …
,
(pp. 265-291)
.
2014
Persistent link: https://www.econbiz.de/10012016707
Saved in:
10
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
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