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Advertising effects
150
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Consumer behaviour
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207
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Young consumers : insight and ideas for responsible marketers
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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141
Humor and ad liking : evidence that sensation seeking moderates the effects of incongruity-resolution humor
Galloway, Graeme
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 779-792
Persistent link: https://www.econbiz.de/10003874049
Saved in:
142
Product placement in Bollywood movies
Barn, Sukhbinder
- In:
Marketing intelligence & planning
27
(
2009
)
7
,
pp. 976-980
Persistent link: https://www.econbiz.de/10009526311
Saved in:
143
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
144
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
145
Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
Saved in:
146
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
Saved in:
147
Can consumers recognize misleading advertising content in a media rich online environment?
Mitra, Anu
;
Raymond, Mary Anne
;
Hopkins, Christopher D.
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 655-674
Persistent link: https://www.econbiz.de/10003748354
Saved in:
148
Ad framing effects for consumption products : an affect priming process
Chang, Chingching
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003735795
Saved in:
149
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
150
The effectiveness of nonverbal symbolic signs and metaphors in advertisements : an experimental inquiry
DeRosia, Eric D.
- In:
Psychology & marketing
25
(
2008
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10003735818
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