//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~subject:"Firmenimage"
~subject:"Social Web"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Social Web
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Consumer behaviour
68
Konsumentenverhalten
68
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
18
Online-Marketing
18
Social web
18
Designation of origin
12
Herkunftsbezeichnung
12
Advertising effects
10
Brand equity
10
Brand loyalty
10
Werbewirkung
10
Corporate reputation
9
Emerging economies
8
Marketing management
8
Marketingmanagement
8
Schwellenländer
8
Customer integration
7
Kundenintegration
7
Social media
7
Brand awareness
6
China
6
Confidence
6
Destination management
6
Destinationsmanagement
6
Vertrauen
6
Brand architecture
5
International marketing
5
Internationales Marketing
5
Markentreue
5
Markenwert
5
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
25
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
Conference paper
Aufsatz in Zeitschrift
26
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
26
Author
All
Abdullah, Zulhamri
1
Abubakar, Abubakar Mohammed
1
Alwi, Sharifah
1
Bagozzi, Richard P.
1
Bartsch, Silke
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Dimitriadis, Sergios
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
García-Madariaga, Jesús
1
Gaur, Sanjaya Singh
1
Grace, Debra
1
Guercini, Simone
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Ilkan, Mustafa
1
Irigaray, Hélio Arthur Reis
1
Islam, Jamid Ul
1
Ismail, Shahril Azwan
1
Jayasimha, K. R.
1
Jerez, Miguel
1
Jin, Seung-A Annie
1
Jones, Richard Gyrd
1
Kumar, Vikas
1
Le Quynh Hoa
1
Lim, Ming
1
Lima, Vitor
1
Lloyd, Stephen
1
Maplestone, Vanya Louise
1
Meland, Kjersti V.
1
Merrilees, Bill
1
Meyer, Anton
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
144
The journal of brand management : an international journal
110
Journal of retailing and consumer services
73
The journal of product & brand management
73
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing management : MM
24
Tourism management : research, policies, practice
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of advertising : the review of marketing communications
22
Journal of marketing
21
Business horizons
20
Journal of strategic marketing
20
Psychology & marketing
20
Corporate reputation review : an international journal
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Asia Pacific journal of marketing and logistics
18
European journal of marketing : EJM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of internet commerce
18
Cogent business & management
17
Qualitative market research : an international journal
16
Journal of fashion marketing and management
14
Journal of travel and tourism marketing
14
Corporate communications : an international journal
13
International journal of contemporary hospitality management
13
International journal of hospitality management
13
Journal of advertising research
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Technological forecasting & social change : an international journal
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of business ethics : JOBE
12
Journal of promotion management : JPM
12
Journal of the Academy of Marketing Science
12
Tourism management perspectives : TMP
12
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
6
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
7
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
8
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
9
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
10
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->