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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Social Web
19
Social web
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17
Internet marketing
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Online-Marketing
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Internet
11
Viral marketing
9
Virales Marketing
9
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Aufsatz in Zeitschrift
Konferenzbeitrag
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Aali, Abdulrahman Yousef al-
1
Aguirre-Rodriguez, Alexandra
1
Bonatti, Alessandro
1
Bóveda-Lambie, Adriana M.
1
Cadario, Romain
1
Chen, Ming
1
Dekimpe, Marnik G.
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1
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1
Lee, Jong-Ho
1
Lee, Sung Won
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Lim, Jeen-su
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Liu, Yizao
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Liu, Yong
1
Lopez, Rigoberto A.
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Mai, Enping
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Naylor, Gillian
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1
Ranaweera, Chatura
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
331
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Technological forecasting & social change : an international journal
75
Journal of internet commerce
74
Psychology & marketing
67
International journal of electronic marketing and retailing : IJEMR
63
The journal of product & brand management
61
Journal of travel and tourism marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
59
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
55
International journal of hospitality management
52
International journal of advertising : the review of marketing communications
51
Electronic commerce research
50
International journal of business information systems : IJBIS
48
Cogent business & management
46
The journal of brand management : an international journal
46
Information systems research : ISR
45
Journal of management information systems : JMIS
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Asia Pacific journal of marketing and logistics
41
Journal of hospitality marketing & management
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
37
Journal of sport management : the official journal of the North American Society of Sport Management
37
Marketing intelligence & planning
37
International journal of sports marketing & sponsorship
36
International journal of technology marketing : IJTMkt
36
Journal of marketing
35
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ECONIS (ZBW)
17
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1
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
2
Virtual currencies : different schemes and research opportunities
Scheidegger, Gianluca
;
Raghubir, Priya
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 351-360
Persistent link: https://www.econbiz.de/10013273060
Saved in:
3
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
4
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
5
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
6
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
7
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
8
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
9
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
10
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
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