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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
6
Fertigungsprogramm
6
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6
Master production schedule
6
product line design
5
Game theory
4
Preismanagement
4
Pricing strategy
4
Product design
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Spieltheorie
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Theorie
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Theory
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game theory
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Markentransfer
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Preisdifferenzierung
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Price discrimination
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price discrimination
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pricing
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Moorthy, Sridhar
2
Chhajed, Dilip
1
Derdenger, Timothy
1
Dukes, Anthony
1
Hu, Ming
1
Huang, Xiao
1
Joshi, Yogesh V.
1
Keller, Kevin Lane
1
Kim, Kilsun
1
Kumar, Nanda S.
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Liu, Xiao
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Liu, Yunchuan
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Sun, Baohong
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Turcic, Danko
1
Wernerfelt, Birger
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
28
The journal of brand management : an international journal
28
Marketing Science
26
The journal of product & brand management
21
Management Science
18
Psychology & marketing
17
European journal of marketing : EJM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of the Academy of Marketing Science
11
Brand management ; Vol. 3
10
Journal of marketing
10
European journal of operational research : EJOR
9
International journal of production research
9
Journal of retailing and consumer services
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing
5
Research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Manufacturing & service operations management : M & SOM
4
Omega : the international journal of management science
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
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ECONIS (ZBW)
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1
Service product design and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
2
Product
line
design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
3
An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints
Liu, Xiao
;
Derdenger, Timothy
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 569-591
Persistent link: https://www.econbiz.de/10011916556
Saved in:
4
Product
line
bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
5
Turf wars :
product
line
strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
6
Managing price promotions within a
product
line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
7
Product and pricing decisions in crowdfunding
Hu, Ming
;
Li, Xi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
Saved in:
8
Can commonality relieve cannibalization in
product
line
design?
Kim, Kilsun
;
Chhajed, Dilip
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 510-521
Persistent link: https://www.econbiz.de/10009759879
Saved in:
9
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
10
Expected firm altruism, quality provision, and brand extensions
Rotemberg, Julio
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 325-341
Persistent link: https://www.econbiz.de/10009736687
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