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~isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Sales promotion"
~type:"article"
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Sales promotion
Consumer behaviour
327
Konsumentenverhalten
327
Einzelhandel
106
Retail trade
106
Online retailing
53
Online-Handel
53
Beziehungsmarketing
48
Relationship marketing
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Food retailing
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Lebensmitteleinzelhandel
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Brand management
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Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Brand image
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E-commerce
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Verkaufsförderung
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Internet marketing
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Pricing strategy
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Textile distribution
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Balachander, Subramanian
1
Bech-Larsen, Tino
1
Behe, Bridget K.
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Boutrup Jensen, Briger
1
Campbell, James D.
1
Castano, Ricardo
1
Chung, Kim
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Das, Gopal
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Elberg, Andrés
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Erdem, Tülin
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Fam, Kim Shyan
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Fisher, Geoffrey
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Gardete, Pedro M.
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Gierl, Heribert
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Gázquez-Abad, Juan C.
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Hartmann, Wesley R.
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Huddleston, Patricia T.
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Ishihara, Masakazu
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Jeon, Jung Ok
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Kucuk, S. Umit
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Kwon, Minjung
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Liaukonyte, Jura
1
Liu, Yan
1
Londono, Juan Carlos
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Macera, Rosario
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Maira, Elisa
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Mauri, Chiara
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McNeill, Lisa S.
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Quantitative marketing and economics : QME
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
51
Journal of business research : JBR
24
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Asia Pacific journal of marketing and logistics
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer behaviour : an international research review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
American journal of agricultural economics
3
Australasian marketing journal
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International journal of advertising : the review of marketing communications
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19
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
3
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
4
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
5
Supermarket suggested shopping lists (SSSL), promotions and grocery purchases
Londono, Juan Carlos
;
Castano, Ricardo
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10011704059
Saved in:
6
Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
Saved in:
7
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
8
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
9
Localized price promotions as quality signal in a public observable network
Campbell, James D.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
1
,
pp. 27-57
Persistent link: https://www.econbiz.de/10010506299
Saved in:
10
An empirical study of consumer behavior related to private labels and national brand promotions
Mauri, Chiara
;
Maira, Elisa
;
Turci, Lorenzo
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 333-361
Persistent link: https://www.econbiz.de/10011407085
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