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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Fashion"
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Fashion
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Textilhandel
15
Bekleidungsindustrie
14
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14
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11
Consumer behaviour
11
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11
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SpringerLink / Bücher
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
217
Journal of Fashion Marketing and Management: An International Journal
119
Journal of retailing and consumer services
78
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
57
International Journal of Retail & Distribution Management
39
International journal of consumer studies
33
International journal of production economics
30
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
Journal of Fashion Marketing and Management
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of Product & Brand Management
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Springer eBook Collection
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
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ECONIS (ZBW)
24
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1
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
2
The key drivers of perceived omnichannel service quality in
fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
3
Opinion leaders, short videos and virtual communities in the
fashion
industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
4
Fashion
bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
Saved in:
5
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
6
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
7
The effect of social EWOM on consumers' behaviour patterns in the
fashion
sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
8
Building a sustainable brand image in luxury
fashion
companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
9
Becoming digital : the need to redesign competences and skills in the
fashion
industry
Varra, Lucia
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 299-343)
.
2021
Persistent link: https://www.econbiz.de/10012607416
Saved in:
10
Luxury
fashion
in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
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