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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Clothing"
~subject:"Mode"
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Clothing
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Fashion
10
Consumer behaviour
6
Konsumentenverhalten
6
Luxury goods
4
Luxusgüter
4
Bekleidungsindustrie
3
Clothing industry
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Markenführung
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Relationship marketing
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Brand image
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China
1
Dienstleistungsqualität
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Digitalisierung
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Digitization
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E-commerce
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Einzelhandel
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Electronic Commerce
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Internet marketing
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Online-Handel
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Bowen, Deidre
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Bowen, Gordon
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Chen, Peng
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Faraoni, Monica
1
Ieva, Marco
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Jing, Li
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Larner, Liz
1
Luceri, Beatrice
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Mekonnen, Aster
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Ozuem, Wilson
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Patten, Elena
1
Rovai, Serena
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Salvietti, Giada
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Varra, Lucia
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Vergura, Donata Tania
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
223
Journal of retailing and consumer services
81
Journal of business research : JBR
70
Journal of global fashion marketing : JGfM
57
International journal of consumer studies
35
International journal of retail & distribution management
33
International journal of production economics
29
Journal of Fashion Marketing and Management: An International Journal
26
The international review of retail, distribution and consumer research
23
Cogent business & management
20
Business history
17
SpringerLink / Bücher
17
Asia Pacific journal of marketing and logistics
16
International journal of retail and distribution management
15
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
10
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1
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
2
The key drivers of perceived omnichannel service quality in
fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
3
Opinion leaders, short videos and virtual communities in the
fashion
industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
4
Fashion
bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
Saved in:
5
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
6
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
7
The effect of social EWOM on consumers' behaviour patterns in the
fashion
sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
8
Building a sustainable brand image in luxury
fashion
companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
9
Becoming digital : the need to redesign competences and skills in the
fashion
industry
Varra, Lucia
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 299-343)
.
2021
Persistent link: https://www.econbiz.de/10012607416
Saved in:
10
Luxury
fashion
in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
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