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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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6
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4
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4
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3
Clothing industry
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3
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Brand management
2
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Bowen, Deidre
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Luceri, Beatrice
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Sustainability in fashion : a cradle to upcycle approach
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Fast fashion systems : theories and applications
8
Sustainable Luxury : An International Perspective
7
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Hamburger Schriften zur Marketingforschung
4
Handbook of Islamic marketing
4
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
4
Schriften zu Distribution und Handel
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
11 Fallstudien von Handelsunternehmen
3
Gabler Edition Wissenschaft
3
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Promoting organizational performance through 5G and agile marketing
3
Research
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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ECONIS (ZBW)
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1
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
2
The key drivers of perceived omnichannel service quality in
fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
3
Opinion leaders, short videos and virtual communities in the
fashion
industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
Saved in:
4
Fashion
bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
Saved in:
5
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
6
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
7
The effect of social EWOM on consumers' behaviour patterns in the
fashion
sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
8
Building a sustainable brand image in luxury
fashion
companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
9
Becoming digital : the need to redesign competences and skills in the
fashion
industry
Varra, Lucia
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 299-343)
.
2021
Persistent link: https://www.econbiz.de/10012607416
Saved in:
10
Luxury
fashion
in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
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