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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"pol"
~person:"Valette-Florence, Pierre"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Brand
3
Cyprus
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Zypern
3
Corporate reputation
2
Firmenimage
2
Advertising effects
1
Beziehungsmarketing
1
Brand equity
1
Celebrity endorsement
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Celebrity-Werbung
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Conspicuous
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Consumer goods marketing
1
Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Desirability
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Emotion
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Gender
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Geschlecht
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Großbritannien
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Human Resource Management
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Kaufentscheidung
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Konsumgütermarketing
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Luxury
1
Marketing cooperation
1
Marketing management
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Marketingkooperation
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Marketingmanagement
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PLS
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Article
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Collection of articles of several authors
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Valette-Florence, Pierre
Vrontis, Demetris
Balmer, John M. T.
16
Merrilees, Bill
11
Powell, Shaun M.
11
Burmann, Christoph
8
Keller, Kevin Lane
8
Abratt, Russell
7
Grace, Debra
7
Ind, Nicholas
7
Johnson, Lester W.
7
Iglesias, Oriol
6
Kernstock, Joachim
6
Melewar, T. C.
6
Miller, Dale
6
Mizera, Sue
6
Wiedmann, Klaus-Peter
6
Burghausen, Mario
5
Golob, Urša
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
Kulczynski, Alicia
5
Piehler, Rico
5
Raggio, Randle D.
5
Sung, Yongjun
5
Zarantonello, Lia
5
Balmer, John M.T.
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Davies, Mark A. P.
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Grappi, Silvia
4
Gutsatz, Michel
4
Guzman, Francisco
4
Helm, Clive
4
Hennigs, Nadine
4
Jones, Richard
4
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The journal of brand management : an international journal
Journal of business research : JBR
49
Journal for global business advancement : JGBA
17
International marketing review
12
Global business & economics review
11
Technological forecasting & social change : an international journal
9
Journal of transnational management : the official journal of the International Management Development Association
8
World review of entrepreneurship, management and sustainable development
8
Journal of Asia Business Studies
6
Journal for international business and entrepreneurship development
5
International journal of internet marketing and advertising : IJIMA
4
International journal of managerial and financial accounting : IJMFA
4
International journal of organizational analysis
4
Journal for international business and entrepreneurship development : JIBED
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Management decision
4
The journal of product & brand management
4
Thunderbird international business review
4
Cross cultural management : an international journal
3
EuroMed journal of business
3
International journal of globalisation and small business : IJGSB
3
International journal of technology marketing : IJTMkt
3
Journal of customer behaviour
3
Journal of international management
3
The annals of business research
3
Competitiveness review : CR
2
Economic research
2
European management review : EMR
2
Human resource management review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of entrepreneurial behavior & research
2
International journal of human resource management
2
International studies of management and organization
2
Journal of business-to-business marketing
2
Journal of enterprising communities : people and places in the global economy
2
Journal of intellectual capital
2
Journal of research in marketing and entrepreneurship : JRME
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
10
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10
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1
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
2
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
3
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
4
Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
Saved in:
5
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
6
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
7
Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
Saved in:
8
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
9
Branding and the Cyprus wine industry
Vrontis, Demetris
;
Paliwoda, Stanley J.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 145-159
Persistent link: https://www.econbiz.de/10003790469
Saved in:
10
Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
Saved in:
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