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~isPartOf:"The journal of brand management : an international journal"
~subject:"Attitudinal measures"
~subject:"Brand management"
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Attitudinal measures
Brand management
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The journal of brand management : an international journal
International marketing review
16
Journal of business research : JBR
15
Journal of international consumer marketing
14
The journal of product & brand management
14
Journal of global marketing
11
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
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International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
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Journal of euromarketing
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Journal of marketing communications
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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Africa journal of management
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Baltic journal of management
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Canadian journal of agricultural economics : CJAE
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Central European business review : CEBR
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Country of origin effect : looking back and moving forward
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Essays on the effects of brand names and prices on consumer behavior
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European journal of marketing : EJM
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European research studies
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Global review of business and economic research
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Indian journal of economics & business : IJEB
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ECONIS (ZBW)
10
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1
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
5
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
6
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
7
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
8
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
9
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
10
The Finnish country-of-origin effect : the quest to create a distinctive identity in a crowded and competitive international marketplace
Ryan, Jason
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003763461
Saved in:
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