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~isPartOf:"The journal of product & brand management"
~person:"Abratt, Russell"
~person:"Balasubramanian, Siva Kumar"
~person:"Christodoulides, George"
~person:"Paswan, Audhesh K."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
10
Konsumentenverhalten
10
Brand management
7
Markenführung
7
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Angst
1
Anxiety
1
Arbeitsverhalten
1
Attachment theory
1
Bandwagon luxury brand consumption behavior
1
Benzin
1
Benzinpreis
1
Brand citizenship behaviour
1
Brand evaluation
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Brand image
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COVID-19 anxiety
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Car technology
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Change in consumer behavior
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Abratt, Russell
Balasubramanian, Siva Kumar
Christodoulides, George
Paswan, Audhesh K.
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
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3
Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Costa, Patrício
2
Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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2
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2
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2
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2
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2
Kapferer, Jean-Noël
2
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2
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The journal of product & brand management
Journal of business research : JBR
6
Journal of retailing and consumer services
6
International marketing review
5
The journal of brand management : an international journal
4
Journal of strategic marketing
3
The journal of consumer marketing
3
Food policy : economics planning and politics of food and agriculture
2
Business horizons
1
Electronic commerce research and applications
1
European journal of marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International marketing ; Vol. V
1
Journal of Product & Brand Management
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of financial services marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Psychology & marketing
1
Review of business : interdisciplinary journal on risk and society
1
Services marketing quarterly
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The journal of services marketing
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ECONIS (ZBW)
10
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1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
3
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
4
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
5
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
6
Consumer reaction to price increase : an investigation in gasoline industry
Paswan, Audhesh K.
;
Crawford, John C.
;
Ngamsiriudom, Waros
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 220-229
Persistent link: https://www.econbiz.de/10010393859
Saved in:
7
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
8
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
9
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
10
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
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