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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
392
Konsumentenverhalten
391
Brand management
284
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
34
Luxusgüter
34
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Produktqualität
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16
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Glossar enthalten
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Aufsatz in Zeitschrift
312
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312
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Hegner, Sabrina
3
Kang, Jiyun
3
Rindell, Anne
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Khan, Huda
2
Khan, Sameeullah
2
Kowalczyk, Christine M.
2
Kwon, Wi-suk
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Roy, Subhadip
2
Sarkar, Abhigyan
2
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The journal of product & brand management
Journal of business research : JBR
770
Journal of retailing and consumer services
681
International journal of hospitality management
316
The journal of brand management : an international journal
301
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
162
Journal of travel and tourism marketing
141
The journal of services marketing
140
Journal of marketing communications
139
International journal of contemporary hospitality management
136
European journal of marketing : EJM
134
Cogent business & management
131
Journal of hospitality marketing & management
126
International journal of internet marketing and advertising : IJIMA
124
Marketing intelligence & planning
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Journal of international consumer marketing
109
Journal of strategic marketing
109
Journal of the Academy of Marketing Science
105
International journal of consumer studies
104
International journal of advertising : the review of marketing communications
101
Journal of marketing
99
Journal of promotion management : innovations in planning and applied research
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
The service industries journal
97
Tourism management : research, policies, practice
94
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
93
Journal of marketing management : MM
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
Marketing letters : a journal of research in marketing
88
Technological forecasting & social change : an international journal
87
The journal of consumer marketing
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of global marketing
83
Journal of internet commerce
83
Journal of fashion marketing and management
82
Services marketing quarterly
82
International journal of electronic marketing and retailing : IJEMR
81
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ECONIS (ZBW)
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71
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
72
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
73
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
74
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
75
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
76
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
77
Understanding the antecedents to luxury brand consumer behavior
Kowalczyk, Christine M.
;
Mitchell, Natalie A.
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 438-453
Persistent link: https://www.econbiz.de/10013164364
Saved in:
78
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
79
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
80
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
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