//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of services marketing"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Emotion
USA
Brand management
31
Markenführung
31
Brand image
22
Markenimage
22
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
14
Relationship marketing
14
Dienstleistungsqualität
9
Service quality
9
Dienstleistungssektor
8
Kundenzufriedenheit
8
Service industry
8
Brand
6
Customer integration
5
Kundenintegration
5
Markenartikel
5
Social Web
5
Social web
5
Brand loyalty
3
Dienstleistungsmarketing
3
E-commerce
3
Electronic Commerce
3
Marketing management
3
Marketingmanagement
3
Services marketing
3
Affective commitment
2
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Brand awareness
2
Brand equity
2
Brand personality
2
Business-to-business marketing
2
Corporate reputation
2
Customer engagement
2
Einzelhandel
2
Experiment
2
Experimental design
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Biography
Language
All
English
11
Author
All
Becerra, Enrique
1
Bodderas, Mareike
1
Bordian, Mariia
1
Cachelin, Joe͏̈l Luc
1
Dinsmore, John
1
Garry, Tony
1
Gil Saura, Irene
1
Grant, David B.
1
Harwood, Tracy
1
Huang, Min-Hsin
1
Jain, Sheetal
1
Jillapalli, Ravi
1
Joseph-Mathews, Sacha
1
Juga, Jari
1
Juntunen, Jouni
1
Juntunen, Mari
1
Kemp, Elyria
1
Kim, Soon-Ho
1
Lee, Seonjeong
1
Maas, Peter
1
Mishra, Sita
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Plotkina, Daria
1
Racat, Margot
1
Saxena, Garima
1
Schlager, Tobias
1
Voorhees, Clay M.
1
White, Ryan C.
1
Šerić, Maja
1
more ...
less ...
Published in...
All
The journal of services marketing
The journal of brand management : an international journal
105
Journal of business research : JBR
92
Journal of retailing and consumer services
68
The journal of product & brand management
67
International journal of hospitality management
51
Psychology & marketing
41
Journal of travel and tourism marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
Tourism management : research, policies, practice
21
European journal of marketing : EJM
20
Asia Pacific journal of marketing and logistics
19
Journal of hospitality marketing & management
19
Marketing letters : a journal of research in marketing
19
Journal of strategic marketing
18
Cogent business & management
17
Journal of advertising research
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
The journal of consumer marketing
16
International journal of contemporary hospitality management
15
Journal of Islamic marketing
15
Journal of fashion marketing and management
15
Journal of promotion management : innovations in planning and applied research
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of marketing theory and practice
14
International journal of market research : JMRS ; the journal of the Market Research Society
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing
13
Journal of marketing for higher education
13
Journal of marketing management : MM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The service industries journal
13
Services marketing quarterly
12
The IUP journal of brand management : IJBRM
12
International journal of internet marketing and advertising : IJIMA
11
International journal of market research
11
Journal of marketing communications
11
International journal of sport management and marketing : IJSMM
10
Journal of consumer behaviour : an international research review
10
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
3
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
4
Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
Saved in:
5
Investigating brand equity of third-party service providers
Grant, David B.
;
Juntunen, Jouni
;
Juga, Jari
;
Juntunen, Mari
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
Saved in:
6
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
7
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
8
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
9
Re-examining the effect of service recovery : the moderating role of brand equity
Huang, Min-Hsin
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 509-516
Persistent link: https://www.econbiz.de/10009387523
Saved in:
10
The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike
;
Cachelin, Joe͏̈l Luc
;
Maas, Peter
; …
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009387524
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->