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~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Septianto, Felix"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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Entwicklungsländer
KMU
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Consumer behaviour
56
Emotion
30
Advertising
25
Werbung
22
Advertising effects
21
Werbewirkung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
Ethics
9
Ethik
9
Brand image
8
Markenimage
8
Personality psychology
8
Persönlichkeitspsychologie
8
Construal level
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Fundraising
6
Pride
6
Sustainability
6
Altruism
5
Altruismus
5
Beziehungsmarketing
5
Brand
5
Business ethics
5
Experiment
5
Markenartikel
5
Motivation
5
Nachhaltigkeit
5
Relationship marketing
5
Satisfaction
5
Social behaviour
5
Soziales Verhalten
5
Unternehmensethik
5
Zufriedenheit
5
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56
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Amtsdruckschrift
Article in journal
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Mikroform
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Sammlung
Aufsatz in Zeitschrift
56
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Septianto, Felix
Gupta, Rangan
197
Bahmani-Oskooee, Mohsen
118
Han, Heesup
114
Odhiambo, Nicholas M.
111
Shahbaz, Muhammad
106
Mattila, Anna S.
96
Gnangnon, Sèna Kimm
93
Tiwari, Aviral Kumar
92
Pradhan, Rudra Prakash
91
Bouri, Elie
89
Ma, Feng
87
Hammoudeh, Shawkat
82
Apergēs, Nikolaos
76
Lusk, Jayson L.
76
McAleer, Michael
76
Lee, Chien-chiang
72
Dwivedi, Yogesh Kumar
71
Khare, Arpita
71
Phau, Ian
70
Paul, Justin
69
Kraus, Sascha
68
Audretsch, David B.
66
Belk, Russell W.
65
Nunnenkamp, Peter
65
Sheth, Jagdish N.
62
Nayga, Rodolfo M.
61
Vrontis, Demetris
61
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Jorgenson, Dale Weldeau
59
Jang, Soocheong
58
Xuan Vinh Vo
58
Balcilar, Mehmet
56
Kang, Sang Hoon
55
Wohar, Mark E.
55
Narayan, Paresh Kumar
54
Rodrik, Dani
53
Bollerslev, Tim
52
Caporale, Guglielmo Maria
52
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
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ECONIS (ZBW)
56
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56
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
3
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
4
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
5
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
6
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
7
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
8
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
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