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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Laroche, Michel"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Advertising effects
Consumer behaviour
Großbritannien
Konsumentenverhalten
48
Globalisierung
17
Globalization
17
Cultural identity
14
Kulturelle Identität
14
International marketing
12
Internationales Marketing
12
Online retailing
11
Online-Handel
11
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Laroche, Michel
Han, Heesup
114
Mattila, Anna S.
100
Gierl, Heribert
93
Machin, Stephen
89
Phau, Ian
81
Blundell, Richard W.
76
Lusk, Jayson L.
76
Dwivedi, Yogesh Kumar
68
Khare, Arpita
68
Pelsmacker, Patrick de
67
Wright, Mike
66
Loureiro, Sandra Maria Correia
63
Grewal, Dhruv
62
Septianto, Felix
62
Belk, Russell W.
60
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Crafts, Nicholas
57
Taylor, Mark P.
57
Paul, Justin
55
Eisend, Martin
52
Mills, Terence C.
52
Herrmann, Andreas
51
Ko, Eunju
51
Walsh, Gianfranco
51
Bryson, Alex
49
Harris, Richard I. D.
49
Disney, Richard
48
Bagozzi, Richard P.
47
Kim, Jungkeun
47
Minford, Patrick
47
Hollebeek, Linda D.
46
Jenkins, Stephen
46
Gil-Alaña, Luis A.
45
Dolton, Peter J.
44
Romaniuk, Jenni
44
Dens, Nathalie
43
Diamantopoulos, Adamantios
43
Green, Francis
42
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Journal of business research : JBR
28
Journal of retailing and consumer services
4
International journal of consumer studies
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of consumer marketing
1
The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
51
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51
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
3
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
4
What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Xu, Lu
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Saved in:
5
Communicating quality while evoking loss : how consumers assess extra charges in the Airbnb marketplace
Dogru, Tarik
;
Majid, Kashef
;
Laroche, Michel
;
Mody, …
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648419
Saved in:
6
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
7
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
8
Is beauty a premium? : a study of the physical attractiveness effect in service encounters
Li, Yaoqi
;
Zhang, Chun
;
Laroche, Michel
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 215-225
Persistent link: https://www.econbiz.de/10012114155
Saved in:
9
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
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