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~language:"bul"
~language:"eng"
~language:"mul"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Ethics"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
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Consumer behaviour
Ethics
Konsumentenverhalten
Monetary policy
Volatility
Emotion
30
Advertising
25
Werbung
22
Advertising effects
21
Werbewirkung
21
Brand management
14
Markenführung
14
Luxury goods
12
Luxusgüter
12
Ethik
9
Brand image
8
Markenimage
8
Personality psychology
8
Persönlichkeitspsychologie
8
Construal level
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Fundraising
6
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6
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6
Altruism
5
Altruismus
5
Beziehungsmarketing
5
Brand
5
Business ethics
5
Experiment
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Markenartikel
5
Motivation
5
Nachhaltigkeit
5
Relationship marketing
5
Satisfaction
5
Social behaviour
5
Soziales Verhalten
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Unternehmensethik
5
Zufriedenheit
5
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Article
59
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Ratgeber
Aufsatz in Zeitschrift
59
Language
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Bulgarian
English
Multiple languages
Author
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Septianto, Felix
Gupta, Rangan
194
Han, Heesup
114
Mattila, Anna S.
95
Bouri, Elie
88
Ma, Feng
88
Bahmani-Oskooee, Mohsen
82
Lusk, Jayson L.
74
McAleer, Michael
74
Belke, Ansgar
71
Phau, Ian
71
Hammoudeh, Shawkat
68
Khare, Arpita
68
Tiwari, Aviral Kumar
67
Wohar, Mark E.
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
61
Siklos, Pierre L.
61
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Pierdzioch, Christian
57
Apergēs, Nikolaos
56
Serletis, Apostolos
55
Belk, Russell W.
54
Kang, Sang Hoon
54
Bagozzi, Richard P.
53
Caporale, Guglielmo Maria
53
Paul, Justin
53
Bollerslev, Tim
52
McMillan, David G.
52
Arestis, Philip
50
Xuan Vinh Vo
50
Ko, Eunju
49
Laroche, Michel
48
Mensi, Walid
48
Hsing, Yu
47
Goodhart, Charles A. E.
46
Haan, Jakob de
46
Kim, Jungkeun
46
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Published in...
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
3
Psychology & marketing
3
Australasian marketing journal
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
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ECONIS (ZBW)
59
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59
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
3
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
4
The effects of organizational positioning and donation recognition on charitable giving : insights from moral foundations theory
Paramita, Widya
;
Septianto, Felix
;
Escadas, Marco
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1093-1111
Persistent link: https://www.econbiz.de/10014285968
Saved in:
5
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
6
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
7
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
8
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
9
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
10
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
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