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~language:"bul"
~language:"eng"
~language:"mul"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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Consumer behaviour
Konsumentenverhalten
Volatility
Emotion
32
Advertising
27
Werbung
24
Advertising effects
23
Werbewirkung
23
Brand management
15
Markenführung
15
Luxury goods
12
Luxusgüter
12
Ethics
10
Ethik
10
Brand image
9
Markenimage
9
Personality psychology
9
Persönlichkeitspsychologie
9
Construal level
8
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Brand
6
Business ethics
6
Fundraising
6
Markenartikel
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Pride
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Sustainability
6
Unternehmensethik
6
Viral marketing
6
Virales Marketing
6
Altruism
5
Altruismus
5
Beziehungsmarketing
5
Experiment
5
Motivation
5
Nachhaltigkeit
5
Relationship marketing
5
Satisfaction
5
Social behaviour
5
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Article
61
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Collection of articles written by one author
Konferenzbeitrag
Ratgeber
Sammlung
Aufsatz in Zeitschrift
61
Language
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Bulgarian
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Author
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Septianto, Felix
Gupta, Rangan
158
Han, Heesup
115
Mattila, Anna S.
98
Bouri, Elie
95
Ma, Feng
92
Lusk, Jayson L.
75
McAleer, Michael
74
Phau, Ian
73
Bahmani-Oskooee, Mohsen
72
Khare, Arpita
68
Tiwari, Aviral Kumar
68
Belk, Russell W.
67
Hammoudeh, Shawkat
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Loureiro, Sandra Maria Correia
62
Sheth, Jagdish N.
62
Grewal, Dhruv
60
Jang, Soocheong
57
Kang, Sang Hoon
54
Paul, Justin
54
Bollerslev, Tim
52
Mensi, Walid
51
Ko, Eunju
50
McMillan, David G.
50
Wohar, Mark E.
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Xuan Vinh Vo
47
Kim, Jungkeun
46
Wang, Yudong
46
Kumar, Dilip
45
Pelsmacker, Patrick de
45
Pierdzioch, Christian
45
Zhang, Yaojie
44
Corbet, Shaen
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
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Published in...
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
61
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
5
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
6
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
7
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
8
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
9
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
10
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
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