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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Rajagopal"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Social behaviour"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Online-Marketing
Social behaviour
Werbewirkung
Consumer behaviour
97
Mexico
39
Mexiko
39
Emotion
37
Brand management
29
Markenführung
29
Advertising
25
Advertising effects
22
Werbung
22
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18
Markenimage
18
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12
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Rajagopal
Septianto, Felix
Han, Heesup
113
Mattila, Anna S.
101
Phau, Ian
81
Lusk, Jayson L.
77
Dwivedi, Yogesh Kumar
74
Pelsmacker, Patrick de
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Grewal, Dhruv
66
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Belk, Russell W.
58
Paul, Justin
57
Ko, Eunju
53
Eisend, Martin
52
Laroche, Michel
51
Bagozzi, Richard P.
48
Dens, Nathalie
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Bang, Nguyen
43
Thaichon, Park
43
Vrontis, Demetris
43
Diamantopoulos, Adamantios
42
Law, Chun Hung Roberts
42
Romaniuk, Jenni
42
Sharma, Piyush
42
Das, Gopal
40
Kim, Seongseop
40
Pitt, Leyland F.
40
Wong, IpKin Anthony
39
Ko, Yong Jae
38
Verhoef, Peter C.
38
Gierl, Heribert
37
Park, Jungkun
37
Rana, Nripendra P.
37
Taylor, Charles Raymond
37
Balaji, M. S.
36
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Journal of retailing and consumer services
18
Journal of business research : JBR
11
International journal of business innovation and research
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of productivity and quality management : IJPQM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
103
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1
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103
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
7
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
8
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
9
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
10
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
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