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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Social behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand management
Konsumentenverhalten
Social behaviour
Consumer behaviour
55
Emotion
30
Advertising
24
Advertising effects
21
Werbewirkung
21
Werbung
21
Markenführung
14
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12
Luxusgüter
12
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9
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9
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8
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8
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8
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Bulgarian
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Septianto, Felix
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
75
Phau, Ian
74
Khare, Arpita
68
Loureiro, Sandra Maria Correia
66
Melewar, T. C.
66
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
60
Nayga, Rodolfo M.
59
Paul, Justin
59
Jang, Soocheong
58
Bang, Nguyen
55
Belk, Russell W.
53
Ko, Eunju
51
Laroche, Michel
51
Bagozzi, Richard P.
50
Pelsmacker, Patrick de
47
Vrontis, Demetris
47
Diamantopoulos, Adamantios
45
Rajagopal
45
Sharma, Piyush
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Pitt, Leyland F.
42
Merrilees, Bill
41
Das, Gopal
40
Romaniuk, Jenni
40
Thaichon, Park
40
Verhoef, Peter C.
40
Ko, Yong Jae
39
Park, Jungkun
39
Dennis, Charles
38
Rahman, Zillur
38
Hyun, Sunghyup Sean
37
Kim, Seongseop
37
Wong, IpKin Anthony
37
Woodside, Arch G.
36
Dens, Nathalie
35
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Journal of retailing and consumer services
18
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
60
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1
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
2
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
3
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
4
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
5
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
6
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
9
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
10
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
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