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~language:"eng"
~language:"mkd"
~language:"nor"
~language:"ron"
~language:"und"
~person:"Laroche, Michel"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Kanada"
~subject:"Kapitaleinkommen"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Übersichtsarbeit"
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Brand management
Consumer behaviour
Germany
Kanada
Kapitaleinkommen
Wirkungsanalyse
Konsumentenverhalten
52
Globalisierung
17
Globalization
17
Cultural identity
16
Kulturelle Identität
16
International marketing
13
Internationales Marketing
13
Online retailing
12
Online-Handel
12
China
11
Welt
11
World
11
Canada
8
Dienstleistungsqualität
8
Ethnic group
8
Ethnische Gruppe
8
Service quality
8
Website
8
Customer satisfaction
7
Kundenzufriedenheit
7
Markenführung
7
Marketing management
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Marketingmanagement
7
USA
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United States
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Culture
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Internet marketing
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Online-Marketing
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Social integration
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Soziale Integration
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Beziehungsmarketing
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Brand
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Brand image
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Markenartikel
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Markenimage
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Materialism
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National culture
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Article
60
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Aufsatz im Buch
Bibliography included
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Collection of articles of several authors
Übersichtsarbeit
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56
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English
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Author
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Laroche, Michel
Gupta, Rangan
161
Wagner, Joachim
142
Han, Heesup
115
Zaremba, Adam
101
Mattila, Anna S.
96
Belk, Russell W.
87
Fritsch, Michael
85
Wohar, Mark E.
80
Narayan, Paresh Kumar
77
Phau, Ian
77
Lusk, Jayson L.
76
Zimmermann, Klaus F.
76
Börsch-Supan, Axel
74
Melewar, T. C.
73
McMillan, David G.
71
Loureiro, Sandra Maria Correia
70
Khare, Arpita
69
Nayga, Rodolfo M.
67
Pierdzioch, Christian
67
Schnabel, Claus
66
Grewal, Dhruv
65
Dwivedi, Yogesh Kumar
64
Jang, Soocheong
62
Serletis, Apostolos
61
Paul, Justin
60
Bagozzi, Richard P.
59
Septianto, Felix
59
Siklos, Pierre L.
59
Pelsmacker, Patrick de
58
Bang, Nguyen
57
Bellmann, Lutz
57
Sheth, Jagdish N.
57
Caliendo, Marco
55
Gil-Alaña, Luis A.
55
Ko, Eunju
55
Faff, Robert W.
54
Gunderson, Morley
53
Tiwari, Aviral Kumar
53
Apergēs, Nikolaos
52
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Journal of business research : JBR
30
Journal of retailing and consumer services
5
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Cross-cultural and critical perspectives on brands
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of strategic e-business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of applied business research
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
61
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1
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10
of
61
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
3
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
4
Communicating quality while evoking loss : how consumers assess extra charges in the Airbnb marketplace
Dogru, Tarik
;
Majid, Kashef
;
Laroche, Michel
;
Mody, …
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648419
Saved in:
5
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
6
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
7
Is beauty a premium? : a study of the physical attractiveness effect in service encounters
Li, Yaoqi
;
Zhang, Chun
;
Laroche, Michel
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 215-225
Persistent link: https://www.econbiz.de/10012114155
Saved in:
8
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
9
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
10
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
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