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~language:"eng"
~language:"slv"
~person:"Balaji, M. S."
~person:"Das, Gopal"
~person:"Grewal, Dhruv"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
132
Einzelhandel
63
Retail trade
63
Relationship marketing
59
Beziehungsmarketing
58
Dienstleistungsqualität
31
Service quality
31
Customer satisfaction
29
Kundenzufriedenheit
29
Internet marketing
20
Online-Marketing
20
Brand image
19
Markenimage
19
USA
19
United States
19
Brand management
16
India
16
Indien
16
Markenführung
16
Preismanagement
16
Pricing strategy
16
Social Web
16
Social web
16
Advertising effects
14
Online retailing
14
Online-Handel
14
Viral marketing
14
Virales Marketing
14
Werbewirkung
14
Beschwerdemanagement
11
Complaint management
11
Emotion
11
Ladengestaltung
11
Store design
11
Confidence
10
Personality psychology
10
Persönlichkeitspsychologie
10
Vertrauen
10
Advertising
9
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Online availability
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Undetermined
74
Free
4
Type of publication
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Article
129
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
132
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Aufsatzsammlung
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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Language
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English
Slovenian
Author
All
Balaji, M. S.
Das, Gopal
Grewal, Dhruv
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Gierl, Heribert
33
Haws, Kelly L.
33
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Published in...
All
Journal of business research : JBR
21
Journal of retailing
14
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Journal of retailing and consumer services
8
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Journal of strategic marketing
5
MSI reports : working paper series
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
European journal of marketing : EJM
2
Global business review
2
International journal of hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing intelligence & planning
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Review of marketing research
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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Source
All
ECONIS (ZBW)
132
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132
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
5
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
6
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
8
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
9
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
10
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
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