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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Markenführung"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Dienstleistungsqualität
Indien
Markenführung
Systematic literature review
Consumer behaviour
114
Konsumentenverhalten
114
Relationship marketing
56
Beziehungsmarketing
55
Brand management
39
Brand image
31
Customer satisfaction
31
Kundenzufriedenheit
31
Markenimage
31
Service quality
31
Bibliometrics
26
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26
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21
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21
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17
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89
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7
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4
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
74
Han, Heesup
62
Reddy, Y. V.
61
Kumar, Vikas
59
Melewar, T. C.
59
Jain, Pramod Kumar
53
Tiwari, Aviral Kumar
52
Sen, Kunal
50
Rangarajan, Chakravarthi
49
Kumar, Satish
48
Kumar, Sunil
48
Gaiha, Raghav
46
Chawla, Deepak
45
Jha, Raghbendra
45
Joshi, Himanshu
44
Singh, Tarlok
44
Mohan, Rakesh
43
Vrontis, Demetris
43
Mattila, Anna S.
42
Rahman, Zillur
42
Shveta Singh
42
Bang, Nguyen
41
Loureiro, Sandra Maria Correia
41
Shankar, Ravi
41
Budhwar, Pawan S.
40
Mitra, Arup
40
Prentice, Catherine
40
Prybutok, Victor R.
39
Goldar, Bishwanath
38
Merrilees, Bill
38
Sharma, Chandan
38
Goyal, Ashima
37
Singh, Manmohan
37
Kathuria, Vinish
35
Das, Abhiman
34
Mahendra Dev, S.
34
Phau, Ian
34
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Journal of business research : JBR
20
Journal of retailing and consumer services
8
Journal of strategic marketing
5
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The journal of services marketing
3
European management journal
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
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International journal of consumer studies
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The service industries journal
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
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International journal of services, economics and management
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International marketing review
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Journal of East-West business
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Journal of advertising
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Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global fashion marketing : JGfM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of service research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
89
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61
Predicting Internet banking adoption in India : a perceived risk perspective
Roy, Sanjit
;
Balaji, M. S.
;
Kesharwani, Ankit
;
Sekhon, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011743047
Saved in:
62
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
63
Convenience and satisfaction : mediation of fairness and quality
Roy, Sanjit
;
Lassar, Walfried M.
;
Shekhar, Vaibhav
- In:
The service industries journal
36
(
2016
)
5/6
,
pp. 239-260
Persistent link: https://www.econbiz.de/10011583918
Saved in:
64
A cross-country study of service productivity
Sekhon, Harjit
;
Yalley, Andrews Agya
;
Roy, Sanjit
; …
- In:
The service industries journal
36
(
2016
)
5/6
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011583913
Saved in:
65
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
66
The emergence of China and India in the global market
Paul, Justin
;
Mas, Erick
- In:
Journal of East-West business
22
(
2016
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10011457806
Saved in:
67
Impact of service quality on customer satisfaction in private and public sector banks
Paul, Justin
;
Mittal, Arun
;
Srivastav, Garima
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
5
,
pp. 606-622
Persistent link: https://www.econbiz.de/10011606120
Saved in:
68
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
69
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
70
Comparing entrepreneurial communities : theory and evidence from a cross-country study in Asia
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of enterprising communities : people and places …
9
(
2015
)
3
,
pp. 206-220
Persistent link: https://www.econbiz.de/10011431941
Saved in:
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