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~language:"eng"
~language:"spa"
~person:"Hollebeek, Linda D."
~person:"Ko, Eunju"
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
272
Brand management
90
Markenführung
90
Willingness to pay
68
Zahlungsbereitschaftsanalyse
68
Advertising effects
67
Beziehungsmarketing
67
Relationship marketing
67
Werbewirkung
67
Brand image
63
Markenimage
63
Luxury goods
52
Luxusgüter
52
Experiment
51
Brand
46
Markenartikel
46
USA
42
United States
42
Advertising
39
Internet marketing
39
Online-Marketing
39
Werbung
39
Fashion
35
Mode
35
Social Web
32
Social web
32
Food
31
Lebensmittel
31
Australia
29
Australien
29
Customer integration
27
Kundenintegration
27
Ernährung
24
Nutrition
24
Marketing management
23
Marketingmanagement
23
Product labelling
23
Warenkennzeichnung
23
Children
22
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Undetermined
156
Free
16
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Article
267
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5
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
272
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16
Book section
16
Arbeitspapier
3
Collection of articles of several authors
3
Conference paper
3
Graue Literatur
3
Konferenzbeitrag
3
Non-commercial literature
3
Sammelwerk
3
Working Paper
3
Aufsatzsammlung
2
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Language
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English
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Author
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Hollebeek, Linda D.
Ko, Eunju
Nayga, Rodolfo M.
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Kim, Seongseop
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of business research : JBR
31
Journal of retailing and consumer services
11
Marketing intelligence & planning
11
Food policy : economics planning and politics of food and agriculture
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of fashion marketing and management
7
The journal of brand management : an international journal
7
European review of agricultural economics : ERAE
6
Journal of promotion management : JPM
6
Psychology & marketing
6
Applied economic perspectives and policy
5
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
Journal of international consumer marketing
5
The journal of services marketing
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Australasian marketing journal
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Agribusiness : an internat. journal
3
Canadian journal of agricultural economics : CJAE
3
European journal of marketing : EJM
3
International journal of consumer studies
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of service management
3
The journal of consumer marketing
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European review of agricultural economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
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Source
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ECONIS (ZBW)
272
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1
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272
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date (oldest first)
1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
5
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
8
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
9
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
10
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
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