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~language:"eng"
~person:"Aljuhmani, Hasan Yousef"
~person:"Kim, Jinkyung Jenny"
~person:"Preeda Srinaruewan"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer integration
Customer satisfaction
Emotion
Structural equation model
Beziehungsmarketing
8
Brand loyalty
8
Markenführung
8
Markentreue
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Kundenzufriedenheit
5
Markenartikel
5
Markenimage
5
COVID-19
3
Coronavirus
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
brand loyalty
3
Confidence
2
Customer brand engagement
2
Facebook
2
Robot
2
Roboter
2
Social media marketing
2
Vertrauen
2
Advertising
1
Advertising effects
1
Affective attitude
1
Arbeitszufriedenheit
1
Brand attachment
1
Brand attitude
1
Brand experience
1
Brand interactivity
1
Brand satisfaction
1
Brand trust
1
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Undetermined
8
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Article
8
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
8
Language
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English
Author
All
Aljuhmani, Hasan Yousef
Kim, Jinkyung Jenny
Preeda Srinaruewan
Han, Heesup
8
Dawes, John
7
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Guzman, Francisco
3
Hsieh, Sara H.
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
King, Ceridwyn
3
Kunkel, Thilo
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Tran, Trang
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Alnawas, Ibrahim
2
Arli, Denni
2
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Asia Pacific journal of marketing and logistics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
2
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
3
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
5
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
6
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
7
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
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