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~language:"eng"
~person:"Bang, Nguyen"
~person:"Hollebeek, Linda D."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Consumer behaviour
88
Beziehungsmarketing
66
Relationship marketing
66
Brand management
55
Markenführung
55
Brand image
36
Markenimage
36
Customer integration
28
Kundenintegration
28
Social Web
22
Social web
22
Customer satisfaction
21
Kundenzufriedenheit
21
Brand
19
Markenartikel
19
Corporate reputation
17
Firmenimage
17
Dienstleistungsqualität
16
Internet marketing
16
Online-Marketing
16
Service quality
16
Customer engagement
14
Marketing management
12
Marketingmanagement
12
Einzelhandel
11
Retail trade
11
China
9
Confidence
9
Innovation
9
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Bibliometrics
8
Bibliometrie
8
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8
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8
Public relations
8
Öffentlichkeitsarbeit
8
Brand loyalty
7
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7
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Article
85
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3
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Article in journal
Ratgeber
Aufsatz in Zeitschrift
88
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
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Case study
1
Fallstudie
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English
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Bang, Nguyen
Hollebeek, Linda D.
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Verhoef, Peter C.
35
Bruwer, Johan
34
Dens, Nathalie
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
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Journal of retailing and consumer services
10
Marketing intelligence & planning
6
The journal of services marketing
6
Journal of business research : JBR
5
Psychology & marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The marketing review
4
Asia-Pacific journal of business administration
3
International journal of hospitality management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of product & brand management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of service research
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Organizations and markets in emerging economies
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
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ECONIS (ZBW)
88
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1
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88
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date (oldest first)
1
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
2
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
5
The role of consumer speech acts in brand activism : a transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 491-510
Persistent link: https://www.econbiz.de/10015050195
Saved in:
6
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
7
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
8
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
9
Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Itani, Omar S.
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2029-2046
Persistent link: https://www.econbiz.de/10014430201
Saved in:
10
Consumers' willingness to disclose their personal data in e-commerce : a reciprocity-based social exchange perspective
Degutis, Mindaugas
;
Urbonavičius, Sigitas
;
Hollebeek, …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342226
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