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~language:"eng"
~person:"Baxter, Stacey M."
~person:"Butt, Muhammad Mohsin"
~person:"Puntoni, Stefano"
~subject:"Advertising effects"
~subject:"Zielgruppe"
~type:"article"
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Advertising effects
Zielgruppe
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8
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6
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4
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Baxter, Stacey M.
Butt, Muhammad Mohsin
Puntoni, Stefano
Hudders, Liselot
10
Bakir, Aysen
8
Buijzen, Moniek
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
6
Shankar, Avi
6
Singh, Ramendra
6
Cauberghe, Veroline
5
Chikweche, Tendai
5
De Jans, Steffi
5
Gupta, Shruti
5
Reijmersdal, Eva A. van
5
Zhang, Jianqiang
5
An, Soontae
4
Cauberghe, Verolien
4
Chakrabarti, Ronika
4
Coffey, Amy Jo
4
Cova, Bernard
4
Hennigs, Nadine
4
Komppula, Raija
4
Rundle-Thiele, Sharyn
4
Soni, Pavleen
4
Stroud, Dick
4
Van de Sompel, Dieneke
4
Wiedmann, Klaus-Peter
4
Zhong, Weijun
4
Agarwal, Nivedita
3
Bagozzi, Richard P.
3
Barber, Nelson
3
Carpenter, Jason M.
3
Cassia, Fabio
3
Coady, David P.
3
Dens, Nathalie
3
Dolnicar, Sara
3
Elliott, Charlene
3
Fletcher, Richard
3
Gassmann, Oliver
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Ghose, Anindya
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Journal of advertising : official publication of the American Academy of Advertising
3
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
2
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
3
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
4
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
5
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
6
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
Saved in:
7
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
8
Ethnic advertising : adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008667652
Saved in:
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