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~language:"eng"
~person:"Gupta, Suraksha"
~person:"Zarantonello, Lia"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Brand management
37
Markenführung
37
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
21
Markenimage
21
Brand
18
Beziehungsmarketing
16
Relationship marketing
16
Innovation
11
Marketing management
8
Marketingmanagement
8
Corporate reputation
7
Firmenimage
7
Innovation management
7
Innovationsmanagement
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Emerging economies
6
Schwellenländer
6
India
5
Indien
5
Inter-firm cooperation
5
Lieferantenmanagement
5
Nachhaltige Entwicklung
5
Reputation
5
Satisfaction
5
Supplier relationship management
5
Sustainable development
5
Unternehmenskooperation
5
Zufriedenheit
5
Betriebliche Wertschöpfung
4
Bibliometrics
4
Bibliometrie
4
Event marketing
4
Event-Marketing
4
Internet marketing
4
Loyalty
4
Multinationales Unternehmen
4
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Article
17
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Article in journal
Aufsatz in Zeitschrift
17
Arbeitspapier
1
Aufsatz im Buch
1
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1
Graue Literatur
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Non-commercial literature
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Gupta, Suraksha
Zarantonello, Lia
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Khan, Imran
14
Ko, Eunju
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
De Chernatony, Leslie
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Johnson, Lester W.
10
Merrilees, Bill
10
Rahman, Zillur
10
Roper, Stuart
10
Trinh, Giang
10
Brodie, Roderick J.
9
Foroudi, Pantea
9
Han, Heesup
9
Kumar, Vikas
9
Paul, Justin
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Baumgarth, Carsten
8
Chintagunta, Pradeep K.
8
Davvetas, Vasileios
8
Eisingerich, Andreas B
8
Fitzsimons, Gavan J.
8
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Journal of business research : JBR
6
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
EuroMed journal of business
1
International journal of market research
1
International marketing review
1
Journal of marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
17
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10
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17
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
A broader view on brands’ growth and decline
Formisano, Marcello
;
Pauwels, Koen
;
Zarantonello, Lia
- In:
International journal of market research
62
(
2020
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
5
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
8
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
10
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
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