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~language:"eng"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenartikel
Online-Marketing
Consumer behaviour
60
Emotion
32
Advertising
26
Werbung
23
Advertising effects
22
Werbewirkung
22
Brand management
15
Markenführung
15
Luxury goods
12
Luxusgüter
12
Ethics
10
Ethik
10
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9
Markenimage
9
Personality psychology
9
Persönlichkeitspsychologie
9
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8
Social web
8
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Internet marketing
7
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6
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6
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5
Altruismus
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Experiment
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Motivation
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Social behaviour
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Soziales Verhalten
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Article
63
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Article in journal
Aufsatz in Zeitschrift
63
Language
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English
Author
All
Septianto, Felix
Han, Heesup
115
Mattila, Anna S.
99
Phau, Ian
77
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
74
Khare, Arpita
71
Loureiro, Sandra Maria Correia
68
Grewal, Dhruv
65
Nayga, Rodolfo M.
61
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Ko, Eunju
54
Pelsmacker, Patrick de
52
Hollebeek, Linda D.
50
Laroche, Michel
50
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Bang, Nguyen
44
Law, Chun Hung Roberts
44
Thaichon, Park
44
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Vrontis, Demetris
43
Rajagopal
40
Das, Gopal
39
Dens, Nathalie
39
Kim, Seongseop
39
Melewar, T. C.
39
Pitt, Leyland F.
39
Eisend, Martin
38
Ko, Yong Jae
38
Rahman, Zillur
38
Wong, IpKin Anthony
38
Park, Jungkun
37
Rana, Nripendra P.
37
Verhoef, Peter C.
37
Wu, Luorong
37
Jebarajakirthy, Charles
36
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of business ethics : JBE
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
63
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63
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
5
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
6
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
9
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
10
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
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